Internet marketing

My gorgeous article about the best attributes to successfully use

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You see things like these all the time:

  • Best price.
  • Probably the best beer in the world.
  • Good, better, Gösser. (beer)
  • The best or nothing.
  • Life tastes good.
  • The most [freely insert attribute here] on the market.

In the above text, some of the words are adjectives, some are adverbs. I’ll call them all attributes and I’ll write this blog post only about them.

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What makes news?

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  • Impact: The number of people whose lives will be influenced in some way by the subject of the story.
  • Timeliness: Recent events have higher news value than earlier happenings. Of particular value are stories brought to the public ahead of the competition.
  • Prominence: For the same occurrence, people in the public eye have higher news value than obscure people.
  • Proximity: Stories about events and situations in one’s home community are more newsworthy than events that take place far away.
  • Bizarreness: A classic example of this is dog-bites-man vs. man-bites-dog. Man-bites-dog is more bizarre. Dog-bites-man usually is not news.
  • Conflict: Strife is newsworthy. War. Public anger or bitter disagreement over fundamental issues.
  • Currency: More value is attributed to stories pertaining to issues or topics that are in the spotlight of public concern rather than to issues or topics about which people care less. Stories come and stories go.

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Idea for search on an e-commerce web site

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Let ‘s say you have an e-commerce web site. Someone visits your web site and they type-in “laptop”. There are two solutions for displaying results to this query:

  • You can choose the solution chosen by most online shops – display lots of laptops, and sort them / filter them somehow. The troubles with this solution:
    • Most results are not sorted / filtered in the right way, and it’s pretty hard to solve this.
    • You also get laptop accessories, laptop books, and lots of stuff, which, for the most part, are irrelevant to the query “laptop”.
  • My solution / suggestion would imply only listing the category “laptops”. That’s it, I go to search, I type laptop, and I get this query.

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Resurse pentru managementul reputației online

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Top 10 Free Tools for Monitoring Your Brand’s Reputation 10 Must Have Free Tools for Brand Monitoring, Reputation Management 10 Reputation-Monitoring Tools for Merchants – ‘Net Features – Website Magazine Managementul Reputatiei Online 11 Metode Pentru Managementul Reputatiei Online – Agile Media Top 11 servicii pentru managementul reputatiei online | pr365.ro

Cum optimizezi o pagină pentru un termen cheie

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Cum optimizezi o pagină pentru un termen cheie

Întâi de toate, v-ar ajuta o lectură a următoarelor articole:

OK, pornim de la o presupunere – ai de scris un articol pe tema termenilor de mai jos. Cum faci în așa fel încât să fie optimizat (să aibă SEO = Search Engine Optimization făcut)?

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Cuvânt cheieCăutări lunare (medie) în RomâniaCompetiția în Google AdWords
dentar1100000,41
stomatologie1100000,4
dinti905000,2
stomatologic905000,46
dentist740000,17
cabinet stomatologic605000,48

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Excel tools: Generator rapid + detaliat pentru meta titles, hn tags, meta description + verificator de bază tools

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Excel tools: Generator rapid + detaliat pentru meta titles, hn tags, meta description + verificator de bază tools

Bună,

Mai jos, două fișiere pe care le folosesc când vreau să fac optimizări on-page pentru unele pagini:

2017.10.12: Încă unul. Eliminați diacriticele cu linkul din josul paginii și apoi folosiți acest Excel pentru a genera, una câte una, meta descrierile pentru site:

Pentru detalii despre proces, vedeți clipurile de mai jos (sfârșitul articolului).

Teoretic, te ajută să generezi:

  • Meta title + meta description + hn tags rapid (sau mai puțin, dar oricum, mai rapid decât dacă lucrezi fără tool-ul ăsta).
  • Verificare Google cache.

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