Internet marketing

Off-line

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Watching  a movie. You decompose this element by element:

  • If I go the the cinema, I see a movie in a dark setting. If I stay at home, I see a movie in a dark setting.
  • I can have popcorn and soda either at the cinema or at home.
  • I can be with someone at the cinema or at home.
  • The sound system at home and at the cinema is similar.
  • The screen at the cinema is larger, and they may have 3D glasses, but this isn’t that important to me.
  • At home, I can play/pause/forward.
  • At the cinema, I pay a premium.

All-in-all, after the decomposition, it appears that the home wins. You get pretty much the same experience, element-by-element, and you don’t have to pay the premium (you do pay something, but it’s less than at the cinema).

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My gorgeous article about the best attributes to successfully use

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You see things like these all the time:

  • Best price.
  • Probably the best beer in the world.
  • Good, better, Gösser. (beer)
  • The best or nothing.
  • Life tastes good.
  • The most [freely insert attribute here] on the market.

In the above text, some of the words are adjectives, some are adverbs. I’ll call them all attributes and I’ll write this blog post only about them.

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What makes news?

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  • Impact: The number of people whose lives will be influenced in some way by the subject of the story.
  • Timeliness: Recent events have higher news value than earlier happenings. Of particular value are stories brought to the public ahead of the competition.
  • Prominence: For the same occurrence, people in the public eye have higher news value than obscure people.
  • Proximity: Stories about events and situations in one’s home community are more newsworthy than events that take place far away.
  • Bizarreness: A classic example of this is dog-bites-man vs. man-bites-dog. Man-bites-dog is more bizarre. Dog-bites-man usually is not news.
  • Conflict: Strife is newsworthy. War. Public anger or bitter disagreement over fundamental issues.
  • Currency: More value is attributed to stories pertaining to issues or topics that are in the spotlight of public concern rather than to issues or topics about which people care less. Stories come and stories go.

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Idea for search on an e-commerce web site

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Let ‘s say you have an e-commerce web site. Someone visits your web site and they type-in “laptop”. There are two solutions for displaying results to this query:

  • You can choose the solution chosen by most online shops – display lots of laptops, and sort them / filter them somehow. The troubles with this solution:
    • Most results are not sorted / filtered in the right way, and it’s pretty hard to solve this.
    • You also get laptop accessories, laptop books, and lots of stuff, which, for the most part, are irrelevant to the query “laptop”.
  • My solution / suggestion would imply only listing the category “laptops”. That’s it, I go to search, I type laptop, and I get this query.

640px-High-speed

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