Conference follow-up

I see this quite a lot:

  • I give my business card to a person.
  • They subscribe me to their newsletter.


A better solution to this:

  • Never subscribe anyone to the newsletter without having the permission to do so.
  • Always send an email after a conference to anyone who gives you their business card at least with their contact data.
  • If you have something worthwhile to add in your email, add it. Things include:
    • Photo(s) from the event – made by you.
    • Some links to some follow-ups of the event (it’s nice if someone sends you these links).
    • A specific thing you remember from the conversation with that person, and on which you can contribute.

I consider these a solid improvement to subscribing people to the newsletter.

I am a Digital Marketing freelancer. My expertise is in SEO (Search Engine Optimization) / UX (user experience) / WordPress. Co-founder of (series of events on SEO & PPC) and (Book on branding for MDs). On a personal level, I like self-development - events, sports, healthy living, volunteering, reading, watching movies, listening to music.

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