Conference follow-up

I see this quite a lot:

  • I give my business card to a person.
  • They subscribe me to their newsletter.


A better solution to this:

  • Never subscribe anyone to the newsletter without having the permission to do so.
  • Always send an email after a conference to anyone who gives you their business card at least with their contact data.
  • If you have something worthwhile to add in your email, add it. Things include:
    • Photo(s) from the event – made by you.
    • Some links to some follow-ups of the event (it’s nice if someone sends you these links).
    • A specific thing you remember from the conversation with that person, and on which you can contribute.

I consider these a solid improvement to subscribing people to the newsletter.

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