At one of the Romanian banks, when reaching the T&C area, one can read:
You have reached the Terms and Conditions. :)
Ai ajuns la Termeni și Condiții. :)
The text, in my opinion:
- Starts with a personal success („Oh my God! You reached that area!”). It feels like we’re with the winning team.
- The emoji is a bit manipulative, making it sound like „Here’s the contract, now smile!”, but I think it’s fine, nevertheless.
- Even if it’s a bank we’re talking about, I find the message friendly and open. On the other hand, going overboard with being friendly can lead to trouble with some users. I read about an online user who was very surprised to see an official bank using cherries, as a joke, in an official currency exchange page on a bank website. Friendly? Yes. Funny? Yes. A bit too much for a bank’s communication? Again, yes. Coming back to the original text, I find the emoji friendly & not too much aggressive.
- The use of the emoji reminds of the MailChimp final confirmation message when sending a newsletter: an animation with a finger close to hitting the big red button. It’s an emotional charge.
- The key takeaway – if you can spot important emotional aspects within the funnel, consider trying to answer them in the way. The bank, in case, does this nicely.
- (PS: As a personal note, I don’t think that mentioning „in my opinion” / „personal note” is wrong in any way)
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