How to add links to a webpage?

Let’s say you have a website, and on it, a page X.

You want to rank high on Google with page X, and for this, you have two big options:

  • You either link to page X directly.
  • You link to other pages that link to X (so, an indirect link).

Which is better?

The links are to the page you want to rank with (say X).

Yes, if you make pages that link to page X, you can link to those pages, and indirectly, page X will help. But doing so will send very little value.

Ideally, if you want to get traffic to X, get links to X, not to the satellite pages of that page.

rapid links
rapid links – Public art by Ines Fiegert,

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