What should you look for at a speaker for a confrence?

I used to look at two major things when analyzing a speaker at a conference:

  • Personal charisma / ability to convey a message;
  • The message itself.
But it’s more than this; most conferences also have a main theme, they focus on something; well, from that perspective, it’s best to see a speaker who:
  • Has done something great in his / her field;
I got this idea at Webstock 11; some speakers had no particular charisma, others lacked a very good message; but, still, they fitted well, due to their experiences; it was very appropriate to see a top performer in his/her field, even if the message and the “package” of the message was not that great.

I am a Digital Marketing freelancer. My expertise is in SEO (Search Engine Optimization) / UX (user experience) / WordPress. Co-founder of lumeaseoppc.ro (series of events on SEO & PPC) and cetd.ro (Book on branding for MDs). On a personal level, I like self-development - events, sports, healthy living, volunteering, reading, watching movies, listening to music.

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