"You're hungry"

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I told you about a movie: The Grey (2012) – One of the best movies I’ve ever seen – Get a result now! Until not too much time ago, I’d consider this logic fine: It’s OK to do your best to earn money, it’s a good test to survive, for both you (you survive with money) and others (others live with your help). Surviving is good, right? Yes it is. But in „The Grey” and this evening I acknowledged that money is not everything. Adrian CHIRA (LinkedIn, web site) said something about this care only for money, and, to some point, surviving: „You’re hungry” (not referring to me, as a general rule). And it’s quite true. A lot of the career decisions are taken on the basis of whether you’re hungry or not. And it’s quite sad. I didn’t take any decisions on this, I’m not hungry, and I do a lot of things for things out of „hungriness”, but, still, very nice idea. Later Edit: So, what’s the alternative? Actually, they’re two: Ignore being hungry, act as if you’re not. Follow the dream. Do what you want. Act your wishes.  Stop being hungry – lower your needs, so that you’re not hungry anymore.

Observing things vs. actually doing them

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At a course with Cătălin ZAHARIA – inspirational model in structured communication, for me; and top speaker – Get a result now! we had to pick a role – client (stating a problem), coach (helping the client solve its problems), observer (noticing things, giving feed-back at the end). For most of the time, I used to think that: The role of a client rules. The role of a coach, if he does his job well, is good. The role of an observer is not that great. I’m starting to see some advantages in the ability to not be 100% focused on the problem, from the position of the observer. The observer role is not that bad. Sometimes, just noticing thing is good enough.

De ce să scrii titlul unui event pe Facebook fără diacritice?

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Bună, Dacă scrieți în event name cu diacritice, oamenii trebuie să caute cu diacritice ca să găsească eventul. Să luăm un nume de event: „Întâlnire în Căciulata”. În acest caz. nu prea ai cum să scrii numele fără diacritice și să găsești eventul. Eu, dacă aș fi în locul vostru, aș scrie descrierea eventului cu diacritice, și titlul eventului fără diacritice. Google (Chrome, sau Google obișnuit) știe să „ia” textele cu diacritice în română și fără, adică dacă scriu „fara” sau „fără” va ști că e același lucru. Până face și Facebook asta, sugestia mea ar fi, pentru uzabilitate (cât de bine se simt oamenii) să scrieți titlurile eventurilor fără diacritice. Spor.

I love personas. And much more than this

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I will tell you some things about some people I love and about personas and how it helps me a lot to have these personas in my life, both personally and professionally. I like some people quite a lot. This helps me understand something which in marketing is called „personas” (Persona – Wikipedia, the free encyclopedia). Having some people I can relate to makes me better understand them, and act as if they are personas. Which is good.

State the problem first

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It may seem obvious – in order to have a problem solved, you first have to present it and explain it clearly. Yet, from time to time, I see this rule broken. People get into explaining the problem, and I need to understand the context. Sure, it’s much more rapid to dive right into the problem and start with the assumption we’re all quick, fast, geniuses, experts in the field. But more often than not, the time gained won by not explaining the problem is lost someplace else. As a conclusion – in SEO and other fields, when you want the problem solved, first state it clearly.

The minimum thing every site owner should do: blog + social networks

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A bare minimum which every site owner should do, according to Rand FISHKIN: That said, if you do nothing else, have a blog you update religiously every week (or every day if possible), occasionally targeting keyword phrases for SEO, and get accounts on Facebook/Twitter/Google+ where you share your posts. It doesn’t work for everyone, but it’s a content+social strategy that often yields consistent rewards. (source – Answers to 43 Questions About Search, Social, Content, Conversions and More | SEOmoz) So, at a minimum, you should at least have a blog and promote it on social networks.