How to buy things?

OK, there are solutions to buy the right thing:

• Look for the best product (you go to niche stores, you research about a product on the Internet, you ask friends recommendation, you return to the stores that serve you best); so, there is the concept of quality (it can be anything from the quality of the product itself, to the service provided);
• Look for the best price (things get simpler, people generally have strategies like buying from a supermarket, buying online, buying in mass quantity, buying off-season);
• Emotional things (you get used to a brand, you want to try something new, it was recommended by someone you trust, you like it or hate it due to advertising, everyone else is buying it; you know, the usual stuff);

But the best solution is not listed above. The best solution, to get the best value for your money is not buying a thing. Any commercial will start with the assumption you want to buy something. So, they’ll always tell you “hmm, buy from us, it’s cheaper”. Or “buy from us, we’re the best”. The solution, on the other hand, is different – don’t buy. Anything. Or, prior to buying something, really think about it. And if you can’t help yourself from buying something, buy small – small quantity of items, cheap products, small ones (but also aim for a good value for your money, sometimes it’s cheaper to buy a bigger product). So, challenge the assumption, and don’t buy it.

People always tend to focus – how can I improve my buying skills? Simple – don’t buy it. At all. Work on that. And if you buy it, get the cheap / old /already used / small product. Minimize the loss, if you can’t avoid it altogether.

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