As I see it, the best way to do link building is to be outgoing.
Do things.
Take part in events, launch things.
Podcast, do travel guides, take interviews, organize events, sponsor things.
Goodfellas (1990): I knew everybody and everybody knew me. I was part of something. And I belonged. (via »)
There are some books like „The Sales Bible”, „The Advertising Bible”, things like that.
I want to tell you a different title: „Project Management = Bible”.
What I want to tell is you is that the Bible is actually a Project Management book in itself.
To me, the Bible is like a project management/leadership book.
Yes, it has religious principles, it does have some sort of descriptions and principles that could be considered „definitions” or „introduction to”.
On the other hand, generally, it’s more on how you balance things, how you manage resources, how you relate to limited work.
It’s also inspirational, it might motivate you.
The parables are a perfect example for my two assertions – they’re either case studies or inspirational stories, and you can see how to avoid errors.
Let’s say you want to create a password for a website.
How to do it?
One way is to create a password and use it repeatedly on a lot of other websites. That’s a poor solution.
Another solution would be to use a password generator and manager to generate and save a password and use complex, random passwords. The solution is optimal, but it requires some technical skills – handling a password manager is not very complicated, nor is it simple.
You could use a system like GMail offers: create a username based on email, something like:
firstname.surname+randomtext@gmail.com,
where „random text” could be random for each website you create an account.
And, either based on such an email or on the URL of the website, you could create a uniquely different password.
So, if I want to create an account on vodafone.ro, I could use my email name+vodafone.ro@gmail.com, and password „mypassword+vodafone.ro”.
Yet, just by looking at the above example, one can understand how I got to have that password and try to replicate the login on different websites.
Yes, a bot will fail to replicate the password, but a human hacker will easily understand my password.
There’s another solution, though – based on either the URL (vodafone.ro) or email username (name+vodafone.ro@gmail.com), I could generate a string.
There are some hash generators that, starting from such a string would generate a random password.
An online example, but there are many others: SHA256 Hash Generator Online.
Hash for vodafone.ro: „990F509B877370D67FB2202D3D0332543642E6846D17F9F3029E60C0EB395DAC”.
Hash for name+vodafone.ro@gmail.com: „533C151BC4F877C3E7CFE2033CF602F27D6833BD60C8EF5CC0430B431C4D3BF1”.
This is also not impossible to hack, but it’s much more complicated.
You could even create a custom function, a custom hash generator.
Thus, you would have an unique, complex, password for each website.
In SEO, there are some websites that try to scare you, for traffic purposes.
I know people that keep getting messages from free antivirus software, that their IP is visible, that others can spy through the webcam when not using it etc.
Those people only need basic antivirus and firewall, in order to avoid losing money, stop others from accessing their emails or anything relevant online.
The answer is simple: some free antivirus software actually live from upgrades, that’s their source of money – making people be scared, so they buy a premium solution.
Of course, such software displays aggressive advertisements.
When I tell others they can use a password manager like LastPass, I’m often told – „what if I forget/lose that password, or what if LastPass goes down?”.
Quite a few people have been afraid of forgetting the password and getting locked out completely.
The solution is simple – most password managers offer you the option to export your passwords.
Do this periodically, and make an archive with a password you know.
If the online password manager disappears, you’ll still have your archive.
In my opinion, the risks for this happening are miniscule.
Why do I like to choose for meetings both the start and end times?
It’s nice to go and meet some friends for a whole afternoon, but, other than that, I find it better to set a schedule.
„- Anton Freeman: Vincent! How are you doing this Vincent? How have you done any of this? We have to go back.
– Vincent: It’s too late for that. We’re closer to the other side.
– Anton Freeman: What other side? You wanna drown us both?
– Vincent: You wanna know how I did it? This is how I did it Anton. I never saved anything for the swim back.”(via »; Loren Dean – Anton Freeman; Ethan Hawke – Vincent Freeman)
I like this quote so much!
The perseverance, the continuous search, the struggle.
It’s all so real!
Once, I wanted to install an internal floppy disk drive on my own.
As you might expect, it didn’t work.
I returned it, but it would have been better if I went to a specialist, and avoided taking any risks.
I wanted to change a UPS battery until someone informed me of the enormous voltage stored in there. I stopped immediately and canceled any thoughts of doing this on my own.
Once, I once tried to connect a power source to a graphics card. It didn’t go well.
At some point, I tried to defragment a hard drive, but it broke the hard drive. I did this a few times.
Asking for help is never wrong.
I know someone who likes to speak about politics.
Yet, when taking action, that person has room to improve – it rarely votes, doesn’t volunteer in the field, doesn’t start a party.
Yes, it’s nice to know a lot of things about sports, but how about doing sports, instead?
Instead of watching a 90-minute match of football, how about running for 15 minutes and doing some push-ups?
I don’t think most people can predict what will happen.
Many years ago, a friend asked me – „I want to launch a website with funny videos and things like that”.
I told him such a website has no chance, there are plenty of websites doing this already.
I was wrong, 9GAG later went on to become a successful website with just funny things.
It wasn’t that known in Romania back then, so there was a niche worth exploiting.
The solution? Do a lot of predictions in lots of areas and some will stick.
Most – won’t.