Vulnerabilities matter – it’s important to have skin in the game.
If you have an about us or a contact us page, put a photo/video of yourself (or persons related to those pages).
If you write something like a novel, you could consider leaving your mark on the writing.
If you speak about your life, open up.
What’s vulnerable?
- Allowing yourself to be exposed, speaking about yourself.
- Showing vulnerable emotions, they range from laughing to crying.
- Speaking from personal experience.
- Giving real names, real experiences.
Of course, this doesn’t mean being so vulnerable you can get hurt. But showing some of your inner person can do wonders in persuasion.
