SEO tip: How to charge rich clients?

You may know a client who you know has a big budget. How to charge?

  • You can charge a premium for a big budget – “If you have money, I’ll charge you more for the same offer”.
  • You can charge the same amount of money as you usually do.

A lot of people go for the first option. I go for the second one. Reasons:

  • It’s fair.
  • A rich person got rich by two things:
    • Being better than the average Joe at something – providing value.
    • Knowing how to reduce costs.
      Thus, a rich person should actually be better than your average client at judging the value of your work.

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