In the name of “Understanding the business”

In the name of “Understanding the business”, this thing happens:

  • You get lots & lots of detailed descriptions of a business.

What I’d do better:

  • Avoid describing things – “we do like this & this & this”. Sure, a brief description is necessary, but not too much.
  • Focus on USP (Unique Selling Proposition) – what you have and is different.
  • Focus on Insights – “I will tell you this & that, and by those two things you should get an idea”.
  • Focus a lot on actionable steps and clear processes. Make it clear what needs to be done.

Note: Also see the Yahoo! Group on which I present similar issues:IMRo. To join, email imro-subscribe@yahoogroups.com and reply to the confirmation email.

I am a Freelancer. My expertise is in SEO (Search Engine Optimization) / UX (user experience) / WordPress. Co-founder of lumeaseoppc.ro (series of events on SEO & PPC) and cetd.ro (Book on branding for MDs). On a personal level, I like self-development - events, sports, healthy living, volunteering, reading. I live in London, and lots of things live in me.

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