In marketing, you can do a lot of things to promote an idea. Yet, a thought came to me (via):
If you want to promote something, the best way to do so is to first differentiate.
You can find “funky” way of promoting things, you can look for ways to deliver a message. But the first thing would be to do “funky” business. First, have a funky idea, implement it, and then you can think if you need funky promotion.
Be different, and only then communicate differently.
P.S.: I’m an online marketer. Should I differentiate my actions? Sure.
Note: Also see the Yahoo! Group on which I present similar issues:IMRo. To join, email email@example.com and reply to the confirmation email.