From the latest WhiteBoard Friday: I think Google is honest when they tell us, „We don’t look at social shares to determine rankings.” I think what Google sees is something Chartbeat showed a few years ago. This was another excellent study that I encourage you to check out. Chartbeat basically analyzed engagement on socially shared content. What they saw was a plot that looks like this. Very, very few social articles have high read time. Even the ones that have lots of social sharing have very little read time. It turns out a ton of things that people share socially on the Web, they don’t read at all. They may click Retweet. They may even include the URL. They might share it on Facebook. But they, themselves, may never have even visited that content. Sounds crazy, but I bet you’ve done it. I bet I’ve done it. I bet I’ve been like well, you know, it was probably a good edition of Whiteboard Friday, I’ll go share it out, having not yet watched the video and seen whether I did a good job or not. That’s just the way of the Web. I think Google cares much more about the engagement than they do about the social share counts themselves. Source: Using Social Media as Your Primary (or Only) Link Building Tactic Probably Won’t Work – Whiteboard Friday – Moz
TL;DR: Let’s say you build a web site on WordPress. It works fine. Then, you start doing some updates, you add some plugins. After a while, you discover that the beautiful WordPress installation you once had, now has some real issues. How to solve them?
TL;DR: Cum a fost la SEM Days 2015? Idei rezumate de Izabela-Maria Catiru: Prezenta speakerilor internationali a adus un plus de valoare. A fost foarte usor sa ii abordezi si sa pui intrebari pe campaniile locale pe care ei le desfasoara. Sesiunile au fost interactive, speakerii incercand de fiecare data sa implice audienta. Au fost prezente foarte multe studii de caz cu goodcase practices si tips pentru a putea avea o prezenta cat mai buna si mai mare in online. Discussion panelurile au abordat teme precum native ads si au clarificat multe confuzii pe care oamenii le au pe aceste teme. Cifrele prezentate nu au fost pe Romania (cifre pe care putem sa le obtinem si noi fain frumos) ci pe tarile din care veneau speakerii si a fost foarte interesant sa vezi cum functioneaza marketingul in cifre pe diverse piete: restaurante in UK, pe ce device-uri stau oamenii in diverse tari, faptul ca in UK si Slovenia cele mai mai multe volume de vanzari vin de pe tableta. Prezentarea de tooluri folositoare in PPC. Eu am fost doar la sesiunile de PPC in ziua a doua insa in prima zi am reusit sa prind si cateva insighturi de la SEO si content: contentul trebuie sa crawlable , faptul ca o persoana are deja instalata aplicatia ta te ajuta sa cresti in rank etc. (photo credits)
TL;DR: SEOmonitor şi 2Parale organizează în 24-25 septembrie 2015, în Bucureşti, SEM Days 2015, ediția a 4a, pe tema search engine marketing. Vor fi 19 speakeri: Hannah Smith, Kaspar Szymanski sau Alexandra Tachalova. De asemenea, îi puteţi întâlni pe Matt Beswick, Yiğit Konur, Jack Norell, Cosmin Negrescu, Cristian Ignat sau Radu Marcusu, și alții. Este cea mai mare conferinţă de SEO şi PPC din Europa de Est. 20 de motive pentru care să participi la SemDays 2015, dacă ești interesat de marketing online? Pentru că e o șansă unică – Pentru că pierzi o ocazie care nu se va mai repeta. Da, sunt și alte conferințe, în România și internaționale, dar lucrurile pe care le vei afla la *această* conferință nu le vei mai auzi în altă parte. Pentru speakeri – Printre speakeri se află și Kaspar Szymanski, fost angajat Senior Google (un interviu cu el: Interview with Kaspar Szymanski for SEM Days 2015). Pentru speakeri – Poți afla despre cum să faci conținut online de la Hannah Smith, o doamnă care este asociată Moz.com (Interview with Hannah Smith for SEM Days 2015) Pentru speakeri – Înveți cum să faci o analiză tehnică din punct de vedere SEO de la Mark Thomas, care face parte din echipa DeepCrawl, una din cele mai bune soluții ale momentului pentru audituri tehnice (SEO Audit tips from Mark Thomas (DeepCrawl)) Pentru speakeri – Vezi perspectiva unui director de agenție cu 130 de angajați din Germania (Interview with Andre Alpar for SEM Days 2015) Pentru speakeri – 19 speakeri internaționali …
TL;DR: Cred butonul de „Dislike” pe Facebook că va aduce un spirit critic care va bloca unele mesaje pe Facebook. Adică, în loc să public un note pe Facebook, sau să pun un video sau să pun o poză, sau să scriu un status, sau să pun un link, o să mă gândesc bine de tot dacă chiar vreau să fac asta, și, eventual nu voi face asta. Paradoxal, asta e rău. Seth Godin: I believe that everyone should write in public. Get a blog. Or use Squidoo or Tumblr or a microblogging site. Use an alias if you like. Turn off comments, certainly–you don’t need more criticism, you need more writing. Do it every day. Every single day. Not a diary, not fiction, but analysis. Clear, crisp, honest writing about what you see in the world. Or want to see. Or teach (in writing). Tell us how to do something. (Sursa ») Știrea: Despite previously saying the social network wasn’t planning to build a “dislike” button, CEO Mark Zuckerberg revealed during a Tuesday Q&A session that his company has indeed been working on one. “I think people have asked about the dislike button for many years,” Zuckerberg said. “Today is a special day because today is the day I can say we’re working on it and shipping it.” (Sursa »)
TL;DR: As far as I suggest, you should learn online marketing by practicing, not by attending classes.
There are two ways of learning programming:
If you’re 18, I think it’s a good idea to learn programming by going to a college. If you’re 30, and want to work full-time, though, I think the former option is the better one. You’ll not be as great a programmer in the beginning, but you’ll learn on the fly.
If you want to provide information for a premium, using online tools, I suggest you use a freemium model. This means offering information: For free, until you establish yourself as a a brand: Publish things so good / long / impressive, they can’t ignore you & you become a brand with that content. Ask for money, once you are a brand: Now you can sell other things: Consultancy. Conferences. Books. The solution? Offer free until you become a brand & then charge for premium.
A. Axarea pe Landing Pages: Important: Can SEOs Stop Worrying About Keywords and Just Focus on Topics? – Moz Important: Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings – Moz Why Good Unique Content Needs to Die – Moz How to Create 10x Content — Best of Whiteboard Friday – Moz B. Cum faci Content Marketing? Important: Building a Marketing Flywheel – Whiteboard Friday – Moz. Important: Why Good Unique Content Needs to Die – Whiteboard Friday – Moz Important: How to Create 10x Content – Whiteboard Friday – Moz The Advanced Guide to Content Marketing The Beginner’s Guide To Content Marketing The Definitive Guide to Engaging Content Marketing – Marketo.com Beginners Guide to Content Marketing A Guide to Building a Killer Content Strategy | Content Marketing The Un-Checkbox Approach to Content Marketing – Moz How to Build a Content Marketing Strategy – Moz The Greatest Misconception in Content Marketing – Whiteboard Friday – Moz A Manifesto of Content Marketing – Moz When Is a Blog the Right Form of Content Marketing? – Moz SEO’s Dilemma – Link Building vs. Content Marketing – Whiteboard Friday – Moz How to Get Your Boss to Care About Content Marketing – Moz A Practical Guide to Content and Its Metrics – Moz 7 Content Marketing Trends That Will Reign Supreme in 2016 The Difference Between Content and Content Marketing Google: A Technically Well-Optimized Site Won’t Rank Without Good Content – Search Engine Journal 21 Ways to Promote Your Blog (In 2019) Content Expansion: …
I like MailChimp‘s messages a lot. For example, right as you enter the web site, it says: „Send Better Email”. If you want to join, it tells you: „Join more than 8 million people who use MailChimp to design and send 600 million emails every day.”, and, more, the button invites you to sign up for free. The journey continues when you plan to register: „Sign up in 30 seconds. No credit card required.”. Even after you create your account, messages like these are commonplace: „Send a lovely HTML email along with a plain-text alternative version.” or „This is your moment of glory!” (prior to sending a campaign). Initially, I thought all the logic behind is to try and make things a bit friendlier, funnier and pleasant. I’ve seen some other CRO (conversion rate optimization) recommending practices like this. And, then, I go to this web site: Voice and Tone » Now, I know there’s much more to these message than I previously thought. It looks like there’s quite a science behind this, with user’s feelings including things like „Curiosity / Interest / Optimism” and so on. I suggest you have a look at the web site and consider adding similar things to your web site. Voice and Tone »
Based on New Research: The Best Time to Tweet for Clicks, Retweets, and Replies: „Tweets sent between 2:00 and 3:00 a.m. earn the most clicks on average” „Tweets sent between 2:00 and 3:00 a.m. earn the most total engagement on average” „Tweets sent at the 9:00 p.m. hour in the U.S. earn the most retweets and favorites on average” „When analyzing our tweet data, I did not control for these extraneous factors, and I’m sorry for the confusion this has caused. Analyzing the data as-is means that, when you see a result of 2:00 a.m. to 3:00 a.m. as the hour in which tweets receive the most clicks, this is an average amount of clicks for all of the tweets in that particular timezone. This is an important consideration for a couple reasons: – It means that large accounts with many followers have an unusually large influence on the average amount of clicks per tweet. – Especially in the early morning hours, these large accounts have a disproportionate effect on the average amount of clicks because of both the high follower count and the relatively low tweet volume from many of the other Twitter accounts.”