The freemium model in selling information

If you want to provide information for a premium, using online tools, I suggest you use a freemium model.
This means offering information:
  • For free, until you establish yourself as a a brand: Publish things so good / long / impressive, they can’t ignore you & you become a brand with that content.
  • Ask for money, once you are a brand: Now you can sell other things:
    • Consultancy.
    • Conferences.
    • Books.
The solution? Offer free until you become a brand & then charge for premium.
rennygleeson - One more for the portfolio. Extra..., https://flic.kr/p/ezc3vj
rennygleeson – One more for the portfolio. Extra…, https://flic.kr/p/ezc3vj

Note: Also see the Yahoo! Group on which I present similar issues:IMRo. To join, email imro-subscribe@yahoogroups.com and reply to the confirmation email.

I am a Freelancer. My expertise is in SEO (Search Engine Optimization) / UX (user experience) / WordPress. Co-founder of lumeaseoppc.ro (series of events on SEO & PPC) and cetd.ro (Book on branding for MDs). On a personal level, I like self-development - events, sports, healthy living, volunteering, reading. I live in London, and lots of things live in me.

No comments yet.

Leave a comment

Your email address will not be published.