Resurse pe tema content marketing

• Important: Building a Marketing Flywheel – Whiteboard Friday – Moz.
• The Advanced Guide to Content Marketing
• The Beginner’s Guide To Content Marketing
• The Definitive Guide to Engaging Content Marketing – Marketo.com
• Beginners Guide to Content Marketing
• A Guide to Building a Killer Content Strategy | Content Marketing
• The Un-Checkbox Approach to Content Marketing – Moz
• How to Build a Content Marketing Strategy – Moz
• The Greatest Misconception in Content Marketing – Whiteboard Friday – Moz
• A Manifesto of Content Marketing – Moz
• When Is a Blog the Right Form of Content Marketing? – Moz
• SEO’s Dilemma – Link Building vs. Content Marketing – Whiteboard Friday – Moz
• How to Get Your Boss to Care About Content Marketing – Moz
• A Practical Guide to Content and Its Metrics – Moz
• 7 Content Marketing Trends That Will Reign Supreme in 2016
• Why Good Unique Content Needs to Die – Whiteboard Friday – Moz
• How to Create 10x Content – Whiteboard Friday – Moz
• The Difference Between Content and Content Marketing
• Google: A Technically Well-Optimized Site Won’t Rank Without Good Content – Search Engine Journal

2015.05.21: Also see:

Or it might not match expectations of searchers. This is distinct and different from searchers’ questions. So searchers’ questions is, “I want to know how artificial sweeteners might affect me.” Expectations might be, “I expect to learn this kind of information. I expect to find out these things.” For example, if you go down a rabbit hole of artificial sweeteners will make your skin shiny, they’re like, “Well, that doesn’t meet with my expectation. I don’t think that’s right.” Even if you have some data around that, that’s not what they were expecting to find. They might bounce back. (Why the Links You’ve Built Aren’t Helping Your Page Rank Higher – Whiteboard Friday – Moz) Why the Links You’ve Built Aren’t Helping Your Page Rank Higher – Whiteboard Friday – Moz

PS, 2018.02.23: Oamenii au tendința de a căuta motive să nu facă content marketing. Se pot găsi ușor lucruri de făcut la un site – viteză, sitemap.xml, meta descriptions etc. Toate sunt bune, dar să nu uităm că content marketing ar trebui să aibă un rol important.