Resurse pe tema content marketing

Mark Smiciklas - Marketing Intelligence, https://flic.kr/p/6p1gUK
Mark Smiciklas – Marketing Intelligence, https://flic.kr/p/6p1gUK

2015.05.21: Also see:

Sursa: https://moz.com/blog/links-built-arent-helping-page-rank-higher-whiteboard-friday
Sursa: https://moz.com/blog/links-built-arent-helping-page-rank-higher-whiteboard-friday

Or it might not match expectations of searchers. This is distinct and different from searchers’ questions. So searchers’ questions is, “I want to know how artificial sweeteners might affect me.” Expectations might be, “I expect to learn this kind of information. I expect to find out these things.” For example, if you go down a rabbit hole of artificial sweeteners will make your skin shiny, they’re like, “Well, that doesn’t meet with my expectation. I don’t think that’s right.” Even if you have some data around that, that’s not what they were expecting to find. They might bounce back. (Why the Links You’ve Built Aren’t Helping Your Page Rank Higher – Whiteboard Friday – Moz) Why the Links You’ve Built Aren’t Helping Your Page Rank Higher – Whiteboard Friday – Moz

PS, 2018.02.23: Oamenii au tendința de a căuta motive să nu facă content marketing. Se pot găsi ușor lucruri de făcut la un site – viteză, sitemap.xml, meta descriptions etc. Toate sunt bune, dar să nu uităm că content marketing ar trebui să aibă un rol important.

I am a Digital Marketing freelancer. My expertise is in SEO (Search Engine Optimization) / UX (user experience) / WordPress. Co-founder of lumeaseoppc.ro (series of events on SEO & PPC) and cetd.ro (Book on branding for MDs). On a personal level, I like self-development - events, sports, healthy living, volunteering, reading, watching movies, listening to music.

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