The wrong perception on Internet marketing. And the right one

There are two perceptions on what Internet marketing is: A guy in the middle of the street, with a big megaphone, yelling about your services. “Buy from us! We’re good! Buy from us! Expiring offer! Buy! Buy! Buy!”. Winner in this scenario is the guy who can yell loudest, to the largest number of people, with the least resources. By following this path, you can get easily into spamming. A guy in a closed building, talking with a normal voice about things. Persisting in this until he has a small audience. Inspiring that audience to believe that he actually knows what he talks about. Making those people want to tell others about the product/service. Creating fans & communities, by providing the desired quality of products & services. Making everybody feel good, and telling others. In other words, putting free megaphones in other people. Letting other people promote the brand. Unfortunately, a lot of times when people come to me for Internet marketing services, they expect me to have a big megaphone and to start yelling. They are, themselves, too embarrassed to yell by themselves, so they tend to give others the “chance” to speak. And when they to speak, not-so-great things happen. The other solution, creating content which is actually very good & inspiring, is hard. You have to come up with a good idea, work hard to make it polish, and create a community. Not so easy. It’s much easier to break the rules and start spamming.

Scrolling is better than clicking

1047136540_6751eba3ceLet’s say you have a document with 20 pages of information and you want to put it on a web site. You structure it, simpler, or more complicated. But, in the end, you will have to pick between these two:

  • Scroll – people will need to scroll to find information on a web page.
  • Click – people will need to click on a menu to find the desired information.

Find out why I favor scrolling to clicking.

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Follow-up: Concert de colinde de Crăciun la Universitatea din București, 15 decembrie 2012, Facultatea de Drept

Follow-up: Concert de colinde de Crăciun la Universitatea din București, 15 decembrie 2012, Facultatea de Drept

cor-craciunCa în fiecare an, în preajma Sfintelor Sărbători de Crăciun, Universitatea din Bucureşti a organizat un concert de colinde şi muzică sacră. Evenimentul a avut loc sâmbătă seara, 15 decembrie 2012, în Aula Magna a Palatului Facultăţii de Drept (Bd. Mihail Kogălniceanu, nr. 36 – 46).

Concertul a fost susţinut de Orchestra şi Corul Universităţii din Bucureşti.

În programul concertului au fost incluse lucrări de Ioan D. Chirescu, Vasile Corjos, Gheorghe Cucu, Dumitru G. Kiriac, Alexandru Podoleanu, Timotei Popovici, Ludwig van Beethoven, Franz Gruber, Georg F. Haendel, Leopold Mozart, Pierre Pierpont și Antonio Vivaldi.

Mai jos, fotografii și video.

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Fitness mental: despre memorie, atenție, auto-control, estimare, luare de decizii, multitasking – cum să gândești mai bine?

Fitness mental: despre memorie, atenție, auto-control, estimare, luare de decizii, multitasking - cum să gândești mai bine?

logo-roBună,

Discut mai jos despre cum poți să îmbunătățești performanțele intelectuale ale creierului tău – memoria, atenția, auto-controlul, estimarea, luarea deciziilor, multitasking-ul. Nu sunt neapărat sfaturi 100% științifice, dar sunt concluzii ale unor lecturi pe care le-am avut pe Internet. Voi da și linkuri către produse BrainFitness.

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