What’s the purpose of your business?

Upgrade your user, not your product. Don’t build better cameras — build better photographers. — Kathy Sierra

(What is Jobs to be Done (JTBD)?. Upgrade your user, not your product… | by Alan Klement | Jobs to be Done)

Generally, myself included, we tend to forget that whenever we sell products and services we should aim for an experience, a feeling, an emotion.

Don’t focus on the brain, the mind, the intelligence.

Look for the emotion, the feeling, how can you build a relation, how you can make people feel something.

A positive experience, if possible. :)

An online store should, thus, focus not only on the technical and logical characteristics of a product – product specifications, value, price.

There’s an emotional part, also, design, beauty, trust, community, security, engagement, recurrence, empathy.

People need emotions.

(about people) „We are not things!” (Mad Max, 2015).



“If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.” ― Antoine de Saint-Exupéry

Via Valentin Radu, Omniconvert, at GPeC.

Abraham Puthoor - Southern Sunset
Abraham Puthoor – Southern Sunset, https://flic.kr/p/CZmtt8
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