I think that if you are a medical professional, a big part of the equation of “Should I work with this person?”, concerning a website, is related to the video part.
If you are bold, you should create a website that has a small video with you – 30 seconds to two minutes, at most.
At a minimum, put a photo of you, a LinkedIn/CV profile, and some words about you.
But a video can do so much more – people can see how you communicate, can understand you much better than in any other means of communication.
I can’t emphasize this enough – if you’re in the business of serving people, you need to convey trust. And video is a great way to do so.
It might even not matter what you are saying. What it surely matters is how you say things, how confident you are, how much charisma you send out.
