There’s a slogan that goes: „We are busy working, we don’t have time to think”.
I think it’s wrong.
To treat the SEO client as a person that simply doesn’t get it is not a solution.
Make suggestions, say things like: dilemmas, options, questions, variants, paths, explorations, ideas, alternative routes..
Of course, you can give advice; you can say „I strongly suggest”; you can set priorities and difficulties.
But, at the end of the day, you should remember:
„The customer is not a moron. She’s your wife” – David Ogilvy
For example, I think that if I do an audit, it’s worth a debate, research, not a „do as I do, I know better.”
Saying „do this; I urge you” vs. „let’s talk this through” leads to lower efficiency. On the other hand, it helps with:
- Understanding the context;
- Passing responsibility exclusively to SEO, „he said.” After a debate, both sides are responsible for the success.
