Incognito mode in modern browsers and its use to SEO & PPC

Modern browsers have incognito mode (Chrome), private browsing (Firefox), private tab/window (Opera), private browsing (Safari), InPrivate Browsing (Internet Explorer).

See, for example, incognito mode in Google Chrome:


What’s a great use for such a mode? If you want to do a Google search, with no personalized results, if you have to add &pws=0 at the end of a search in Google; even if logged out of your Google Account, Google still remembers some of the pages visited;

But, if you’re in private mode, you can be pretty sure that no prior browsing data was linked to your account, so you can safely open a private mode window, do a Google search with no personalized data, and exit it.


Another useful part? If you manage multiple Google AdWords accounts, you can quickly open them all using Private Mode (open Private Mode, use it, then close the window when done; this should be much simpler than log-out, then log-in, then log-out again, then log-in again).

I am a Digital Marketing freelancer. My expertise is in SEO (Search Engine Optimization) / UX (user experience) / WordPress. Co-founder of (series of events on SEO & PPC) and (Book on branding for MDs). On a personal level, I like self-development - events, sports, healthy living, volunteering, reading, watching movies, listening to music.

1 Comment

  • Tabby

    12 May 2015 - 04:46

    I have done a lots of SEO reading but I never thought of Chrome’s Incognito Mode playing a vital role in doing SEO and PPCs. Very interesting.

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