Sectarians vs. Orthodox people are like people doing SEO to each other.
If the sectarians believed in the Holy Tradition, in the Saints, they would have a basis for discussion with the Orthodox.
In vain do I say, „This is what Holy Tradition says,” if it means nothing to them.
Likewise, SEO discussion. If I say „That’s what Moz.com says,” if it means nothing to X, that he knows better, we have no way of talking.
Why isn’t good to compare yourself with many small competitors, and it’s good to look at the big ones?
The big ones are testing.
If Amazon puts something in black and white, it’s clear that you need to do something similar.
They make the best decisions because it costs them a lot to be wrong, so they spend time on each issue.
5 of your small competitors don’t do that.
If you are poor, you make the wrong financial decisions. It’s not easy to make the right decisions.
“The core demographic of dollar stores—lower-income families who earn less than $40K per year—are often living paycheck to paycheck and can’t afford to buy in larger quantities, even if it means getting a better deal,” Crockett explains.
Desperation breeds profit for these dollar stores, and it’s a business model that has, perhaps unsurprisingly, proven extremely successful—there are more of these stores than all the Walmarts, CVS, Walgreens, and Targets combined. So yeah, you might wanna consider buying your pool floaties and Chef Boyardee Spaghettios somewhere more ethical like… well… um… damn.
It might be a bit counterintuitive is to write blog posts describing some secrets in your industry – for example, if I’m an SEO teaching people how to do SEO.
These kinds of things might look will leave you without clients.
The advantage? They have a tendency to position you as an expert.
Trust is a powerful thing to be able to gain:
Simon Sinek Performance vs Trust – YouTube.
When you write a blog post, a page, or any other type of content, consider this: try to look for a balance between positive (promise, future, hope) and negative (past, analysis, criticism, fear, fear suggestion) in most texts. For example, you can be negative in describing a problem or potential problem and positive in expressing a solution.
You can even use these two in the same phrase:
„Reading blog posts can harm your eyes, on the other hand, it can give you fresh new ideas”.
„Our products avoid issues with ecology, and are also child-friendly”.
Or, write two phrases:
„I love this new pair of shoes. They help me avoid knee issues”.
„I really enjoy the glasses. They are lightweight and also help me with costs”.
I once attended a workshop with Jim Bagnola.
He asked us some complicated questions and told us – „You are free to do as you please, at the end the person who can tell me the most answers wins 5$” (very approximate quote).
The game was before the heavy use of smartphones, so we had to pick our brains.
And while some people, me included, focused on answering the questions by ourselves, some people formed groups.
The winner of the game stood in the back, listened to people’s answers, and wrote them on a piece of paper.
What’s the lesson, here?
It’s very hard for an individual to know everything on a topic. Use the group’s knowledge and create a powerful team for answering questions.
Note – this does not refer to cheating at exams and tests in school.
Barry Schwartz, Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College:
He thinks too much choice overwhelms us and makes us unhappy—a phenomenon he calls the paradox of choice. Endless choices, Schwartz says, are more stultifying than gratifying. In one canonical experiment dubbed “the jam study,” grocery-store shoppers scanning 24 different gourmet jams were less likely to make a purchase than shoppers who looked at only six jams. The shoppers choosing from a wider selection were also unhappier with the jam they’d bought.
I think it’s good to have some limits. If I want to buy a PC, I won’t start reading about every processor out there, I’ll only focus on a few choices.
If I want to pick a PC format, I’ll choose between a few options.
What about RAM? I’ll focus either on speed, price, or performance/price.
What about SSDs? There are so many options. Yes, but I can filter by a few criteria.
So, if your dating criteria is „it’s a man/woman”, you’ll have a lot of options, and you might think you could have gotten a better option.
But if you have limiting criteria, there are far fewer options.
I tend not to like artificial limits.
„You should spend 2x your monthly salary for a car. You should save 10% of your income, donate 10% and invest 10%. Buy recycled. Walk instead of taking the bus.”
If I set the criteria for myself, I’ll enjoy it. If I feel the criteria is imposed, I won’t like it as much.
24 He also who had received the one talent came forward, saying, ‘Master, I knew you to be a hard man, reaping where you did not sow, and gathering where you scattered no seed, 25 so I was afraid, and I went and hid your talent in the ground. Here, you have what is yours.’ 26 But his master answered him, ‘You wicked and slothful servant! You knew that I reap where I have not sown and gather where I scattered no seed? 27 Then you ought to have invested my money with the bankers, and at my coming I should have received what was my own with interest. (Matthew 25:24-27 ESV – He also who had received the one talent – Bible Gateway)
Some people might say – „Because you’re a severe person, I fear you, thus I don’t communicate with you”. And the answer comes, paradoxically – „Because I’m a severe person, for this reason alone you should communicate with me”.
I once had a teacher in primary school. He was considered and rumored to be severe.
One time, he came a bit unexpectedly to the classroom.
One colleague, trying to warn us, came yelling – „Mr. X!!!” (referring that Mr. X was coming).
The teacher came to the classroom and asked us who was yelling. He was told – „our colleague Y”.
„Listen, girl, he said, you’ll have a lot of problems with me. What sort of a person do you think I am, that you need to tell others that I am coming?”.
So, he was actually doing the thing he was feared for – he was aggressive to a person.
I’ve seen the behavior from time to time. Aggressive persons yelling at you – „Why are you scared of me?”.
Well, you can see why.
If you have an online store, you might need to have pagination, at least for some categories.
Some people choose to put 2 products per row, others 3, others 5.
What’s an optimal solution?
In my opinion, it’s actually not the number of items per row (it’s important, too), but the total number of items per page.
I suggest a multiple of 12 – 12 products per page, or 24, or 36, or 48. You get the picture.
Why is that?
If you show the category page on a large desktop screen, you could show 4 or 6 products per row.
A tablet? 3 products.
A large smartphone? 2 products.
A very small screen? 1 product.
There are lots of numbers that 12 can be divided by (12, 6, 4, 3, 2, 1), and for this reason, it can be a good choice.
There were 2 programmers and one asked another to borrow him 1000 dollars, another one said, „I’ll borrow you 1024 to make it round”. (via »)
Just as it is almost proverbial that, if you want any business done for you, you should ask a busy man to do it, and not a man of leisure, so it is the laborious scholar, who is working hard at languages, who picks up, nay, actually reads and studies more of other subjects than the rest of his fellows at school or college. – Reverend W. J. Kennedy
There’s a saying in Romanian: „La pomul lăudat să nu te duci cu sacul”. This could be translated to: „If someone is praised a lot, don’t set your expectations high, they might be too busy to help you, or the praise might be fake”.
Somehow, I think the two sayings are related one to the other.
On one hand, if someone is busy, it means that they have lots of experience. But it might also mean that they are overwhelmed.
The solution – pick your battles. Choose a busy person for an important person, but calibrate your expectations.