When you write a blog post, a page, or any other type of content, consider this: try to look for a balance between positive (promise, future, hope) and negative (past, analysis, criticism, fear, fear suggestion) in most texts. For example, you can be negative in describing a problem or potential problem and positive in expressing a solution.
You can even use these two in the same phrase:
“Reading blog posts can harm your eyes, on the other hand, it can give you fresh new ideas”.
“Our products avoid issues with ecology, and are also child-friendly”.
Or, write two phrases:
“I love this new pair of shoes. They help me avoid knee issues”.
“I really enjoy the glasses. They are lightweight and also help me with costs”.
