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Balance between negative and positive

When you write a blog post, a page, or any other type of content, consider this: try to look for a balance between positive (promise, future, hope) and negative (past, analysis, criticism, fear, fear suggestion) in most texts. For example, you can be negative in describing a problem or potential problem and positive in expressing a solution.

You can even use these two in the same phrase:

„Reading blog posts can harm your eyes, on the other hand, it can give you fresh new ideas”.

„Our products avoid issues with ecology, and are also child-friendly”.

Or, write two phrases:

„I love this new pair of shoes. They help me avoid knee issues”.

„I really enjoy the glasses. They are lightweight and also help me with costs”.

chachasarra - Balance-Austria
chachasarra – Balance-Austria, https://flic.kr/p/2k2F7sg
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