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Products per page for an online store

If you have an online store, you might need to have pagination, at least for some categories.

Some people choose to put 2 products per row, others 3, others 5.

What’s an optimal solution?

In my opinion, it’s actually not the number of items per row (it’s important, too), but the total number of items per page.

I suggest a multiple of 12 – 12 products per page, or 24, or 36, or 48. You get the picture.

Why is that?

If you show the category page on a large desktop screen, you could show 4 or 6 products per row.

A tablet? 3 products.

A large smartphone? 2 products.

A very small screen? 1 product.

There are lots of numbers that 12 can be divided by (12, 6, 4, 3, 2, 1), and for this reason, it can be a good choice.

There were 2 programmers and one asked another to borrow him 1000 dollars, another one said, „I’ll borrow you 1024 to make it round”. (via »)

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Theen Moy – Rounded Fence Top, https://flic.kr/p/HFbfnB
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