Comparing with competitors

Why isn’t good to compare yourself with many small competitors, and it’s good to look at the big ones?

The big ones are testing.

If Amazon puts something in black and white, it’s clear that you need to do something similar.

They make the best decisions because it costs them a lot to be wrong, so they spend time on each issue.

5 of your small competitors don’t do that.

Ed - 1938 Darl'mat Peugeot 402 Roadster (Reflections On)(Enlarge)
Ed – 1938 Darl’mat Peugeot 402 Roadster (Reflections On)(Enlarge),
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