Language: English

SEO is not IT

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IT is: Information technology (IT) is the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications. SEO is: Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the „natural” or un-paid („organic” or „algorithmic”) search results. Yet, I get to see this confusion quite often – „You’re in IT”; I’m not; I may be in marketing, PR, communication, IT also; but never just IT; IT is, actually, quite a small part of things. Sure, I am at a computer most of the time, sure, I do know IT things, have an idea on a lot of processes in IT; but that’s not my specialization.

The most important resource for SEO – Search Ranking Factors – now in its 2011 edition

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I consider Search Ranking Factors by SEOmoz the most relevant resource for SEO, since it gives you reasons on why do a certain activity, rather than another. It can help you a lot in putting priorities – „this is important and easy to do, while this is neither important, nor easy to do”. And, following this, you know how to take a decision.

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You don’t get smarter as you age (if you don’t chose to do so)

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I have two assumptions for this blog post:

  • If you don’t plan to, you don’t get smarter as you age – how can I prove this? In my opinion, most people in age are not necessarily smarter at 40 than they were at 20; sure, they are better at some things, but, overall they may not be smarter; or, to put it another way, not much smarter; I personally don’t see this in life – „People at 40 at smarter than people at 20”; sure, they are better with some skills, but not necessarily much smarter;
  • If you plan to, you can get smarter – how can I prove this? A lot of people that are smart now have gone through an intended process (read the things they planned, had the experiences they planned, went through life with a plan);

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