You go to a store, and the sellers invite you to:
- Have a free sample.
- Feel the goods (clothing, apparel).
- Try the product in some way or another.
Why does this happen?
- We tend to get more attached to things we touch. Thus, we will price a good higher when we have contact with it.
Simple trick – when the sellers invite you to touch a good, they actually invite you to buy the product at a higher price. And, surprisingly, you do. :)
The morale? Just notice the thing, and at times avoid touching, if you see it makes it more difficult for you to avoid buying a good.