„Have a sample” / „Feel the merchandise” – why?

You go to a store, and the sellers invite you to:

  • Have a free sample.
  • Feel the goods (clothing, apparel).
  • Try the product in some way or another.

Why does this happen?

  • We tend to get more attached to things we touch. Thus, we will price a good higher when we have contact with it.

Simple trick – when the sellers invite you to touch a good, they actually invite you to buy the product at a higher price. And, surprisingly, you do. :)

The morale? Just notice the thing, and at times avoid touching, if you see it makes it more difficult for you to avoid buying a good.

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