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Usability audits (very complex) I have made

11 iunie 2013 de Olivian Breda

Generally, a very complex audit made by me is private. The ones below are public: RO: Review complex site: emag.ro, evomag.ro, pcgarage.ro, dol.ro/magazin, sigmanet.ro – analiză comparativă pentru 5 magazine online din România + concluzii utilizare rețele sociale: Olivian Breda RO: Site review, generare de idei şi analiză SEO pentru beta.imobiliare.ro: Olivian Breda (no examples in English, sorry) A check-up of implementation, for a small review, not a complex one: How was my feed back on a social networking web site for having success as a business professional – succesul.ro implemented?: Olivian Breda

Simple usability audits I have made

11 iunie 2013 de Olivian Breda

Generally, an usability audit made by me is private.

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So, you want to help people. You’ve got an NGO. What’s next?

2 aprilie 20247 iunie 2013 de Olivian Breda

Let’s say you want to help people. You do an NGO. You start creating stuff. You do good for the planet. You want to communicate better. What’s next? How can you improve the way in which you communicate online?

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The best videos. Before they go viral.

29 noiembrie 201529 mai 2013 de Olivian Breda

What do you think of this motto?

Clip Nation | The best videos. Before they go viral. (source – Clip Nation | The best videos. Before they go viral.)

I, myself, think it’s a bit of a genius. :)

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Unfinished business: Microsoft advertising patterns

29 noiembrie 201526 mai 2013 de Olivian Breda

From time to time, Microsoft comes with a new campaign. They launch / announce / present something either new or in a new fashion.

And, to me, most of their campaigns have one common problem – not going all the way, leaving things unfinished, not polishing just enough.

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„I want a simple web site”

29 noiembrie 201525 mai 2013 de Olivian Breda

Some clients come to me, telling me they have little expectations for how they wish the web site to look like. Simple colors, simple interface, little number of elements. Thus, the choice becomes clear – they want a very basic theme for WordPress, a free one. Then time passes and they start wishing for things. And the things for which they wish tend to get more complicated and expensive to implement. Also, good made simplicity doesn’t come from not having anything and adding something (so, to start from scratch and put a black line there and there), but from cutting things (eliminate some design elements). Generally, it proves, it would have been better to start with a premium theme. If not, there is a bigger premium to be paid.

On the likelihood that an Internet resource gets deleted

29 noiembrie 201521 mai 2013 de Olivian Breda

„Stereotyping becomes mathematically more dangerous the more people you meet.” (Rand Fishkin – 24 Things I Know Now That I Wish I Knew Then – Rand’s Blog)

What Rand says is true. I tend to do so more and more. I will talk today based on a biased assumption I make.

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The power of free

29 noiembrie 201511 mai 2013 de Olivian Breda

Dan Ariely wrote about the power of the free:

The results indicate that the power of “free” is surprisingly influential. When we face a decision about a tattoo, one would hope that the long term permanency of the decision, coupled with the risks of getting different types of infections would cause people to pay little attention to price, and certainly not to be swayed one way or another by the power of free. But sadly, the reality (at list in the nightclub scene in New York) suggests that the power of free can get us to make many foolish decisions. (source)

So, for one, the free makes you do things you wouldn’t normally do. But, after you get something which has some value to you for free, you may also get another feeling – grateful, thankful, obliged even. I want to talk about this matter.

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