Internet marketing

La Google nimeni nu deține o idee

de

Interviu de Ioana MĂNOIU cu Robert WONG – „La Google nimeni nu deține o idee”: „[…] Oamenii care lucrează aici sunt cei mai deștepți și mai modești pe care i-am cunoscut vreodată și nu sunt inteligenți doar în aria lor de acoperire. Sunt adevărați renascentiști – am cunoscut ingineri mai interesați de design decât mine. Grupuri extrem de mici de oameni vin cu idei enorm de mari. Am încercat să evităm structura clasică piramidală și specializările stricte. Ca oamenilor de știință nebuni dintr-un laborator, ne place să experimentăm. […]” (n-am link, revista BIZ, număr aniversar)

SEO is not IT

de

IT is: Information technology (IT) is the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications. SEO is: Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the „natural” or un-paid („organic” or „algorithmic”) search results. Yet, I get to see this confusion quite often – „You’re in IT”; I’m not; I may be in marketing, PR, communication, IT also; but never just IT; IT is, actually, quite a small part of things. Sure, I am at a computer most of the time, sure, I do know IT things, have an idea on a lot of processes in IT; but that’s not my specialization.

The most important resource for SEO – Search Ranking Factors – now in its 2011 edition

de

I consider Search Ranking Factors by SEOmoz the most relevant resource for SEO, since it gives you reasons on why do a certain activity, rather than another. It can help you a lot in putting priorities – „this is important and easy to do, while this is neither important, nor easy to do”. And, following this, you know how to take a decision.

Citește mai departe

The one solution for work – intense

de

Seth GODIN says: „If you’re going to work… work hard.” Nothing fancy. How to implement this? Don’t have a smartphone; you’ll work in a non-intense way, most of the time, instead of focusing on working very intense in smaller period of times; instead, get a voice & SMS phone; Don’t have a laptop; you’ll have to use a small monitor (instead of a 22+ inches one), a small keyboard (instead of a full-size one), and, in most cases, a lower capabilities machine; instead, get a regular PC; and for the same powers as a laptop, you’ll pay less, or for the same money, you’ll get a better machine; Have times for work and times for leisure; in working time don’t check mail, don’t go on Facebook, avoid doing anything else but work; when leisure time, have fun; but split the two; Do you have any other solutions?

Cum scrii un articol optimizat din punct de vedere al motoarelor de căutare (SEO)?

de
Cum optimizezi un articol pe site? (optimizare internă pentru un articol)

(alt articol – Cum optimizezi un articol pe site? (optimizare internă pentru un articol): Olivian BREDA)

(alt articol – Cum optimizezi un articol pe un site (studiu de caz – WordPress)? – Blog de Olivian Breda)

Notă: acest articol a fost publicat inițial pe Digital IQ ads.

Mă voi folosi în articol în special de Search Engine Ranking Factors, studiu bi-anual realizat în 2009 de cei de la SEOmoz.

Citește mai departe

A question for Facebook, with my answer

de

Note: If you have a question on how to set a custom username, see How To Create Custom Username (URL) For Facebook Fan Page.

From time to time a new application for Facebook claims to present its users the number of people who viewed the personal profile of the person using the application. So, it seems that the biggest question on Facebook is „Who viewed my profile?”

The bad news is that no such application, event, web site can present a good answer to the question, since Facebook’s privacy settings prevent a third party application to providing such an answer.

The good news is  you can use the data provided by Facebook itself to answer the dilemma.

Citește mai departe

Alan PARKER – „Behaving like a rock star” presentation, Orange Concept Store 2011.03.15

de
5440004897_019dde2b8c_z

Alan PARKER (Linkedin, Twitter, Blog, Google Profile) held the presentation „Behaving like a rock star” on 15th of March, 2011, at Orange Concept Store Romania, Calea Victoriei, Bucharest. Below photos, links to other articles on the subject, the presentation as a PowerPoint slideshow and videos with both the presentation and most part of the question & answers session.

Citește mai departe