Internet marketing

News. Old news

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Nicolas Alejandro - today's news, https://flic.kr/p/nJ29pU
Nicolas Alejandro – today’s news, https://flic.kr/p/nJ29pU

Jurnalul.ro

I did once a web site audit for a major newspaper in Romania. I told them Google had some trouble accessing very old news on their web site (for 2005, for example). They had a calendar, similar to their current one:

article-calendar

, and I told them Google might have some problems going through the dropdown, selecting 2006, and then going through the dropdown again, selecting, say, March, then picking a day, and then, for that day, going to page 4. The number of clicks necessary to go to page 3 of news from March 19, 2006, was the following: Home => Archive => 2006 => March => 19 => Page 3 => News. It’s just huge. Also, the Google bots generally don’t click on dropdowns, they don’t select from a dropdown.

Nowadays, they have a clickable way of displaying the archive:

archive-link

, which, although is not a huge improvement, is, still, an improvement (Google can follow a clickable link much easier).

The topic of the current article is to show how various news sources in Romania treat old news.

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Ce e mai important – Google sau vizitatorul tău?

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Ce e mai important - Google sau vizitatorul tău?

OK, să zicem că ai un site și cauți tot felul de scurtături prin care să atragi vizitatorii la tine în site. Ca principiu general, e mult mai important să faci vizitatorul fericit cu ce găsește, și să îi dai task lui Google să își dea seama de relevanța site-ului tău, decât să încerci să crești relevanța site-ului tău prin chestiuni manipulative, iar vizitatorul să fie mulțumit. E mult mai important ce părere are vizitatorul despre site, decât dacă Google găsește un articol exact match („rochii femei”) pe un site exact match („rochii-femei.ro”), pe tema exact match (se repetă cuvântul, imaginile sunt denumite pe tema rochii femei, linkurile către site sunt pe tema asta). În plus, lupta pe cuvinte cheie foarte targetate ignoră long-taill-ul, loc de unde ar putea veni trafic serios. E o situație de fapt că tot mai mulți deținători de site-uri încearcă să manipuleze rezultatele din Google. Până la un punct, e OK să intereseze SEO, să ai habar cum să pui un titlu din punct de vedere SEO, să alegi un domeniu, să optimizezi viteza de încărcare a site-ului, să creezi comunități, să faci site-ul ușor de navigat de către Google. Însă, de la un punct, e mai important ca vizitatorii site-ului tău să fie mulțumiți. Pe ei ar trebui să pui accent, pe comunități, pe rețele sociale, pe satisfacția utilizatorilor. Google poate să își dea seama de cât de mulțumiți sunt vizitatorii prin următoarele procedee: Abilitatea lui proprie de a evalua dacă site-ul e bun sau nu, dacă e înțesat …

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Singular or Plural for product categories? What to do if you have similar terms „fighting” for the same category?

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Let’s say you have web site about PC components.

You sell, among others, some notebooks. There are at least the following options for naming the category:

  • Laptop / laptops.
  • Notebook / notebooks.
  • Notebook computer / notebook computers.

Some other products which you debate on are:

  • USB flash drive / USB flash drives.
  • USB stick / USB sticks.
  • Flash memory stick / Flash memory sticks.
  • USB drive / USB drives.

Of course, you would prefer to be the first result for all of these terms. What’s the best strategy in such a case?

Craig Key - Lifestyle Keywords vs Product & Brand Keywords, https://flic.kr/p/6Bcnai
Craig Key – Lifestyle Keywords vs Product & Brand Keywords, https://flic.kr/p/6Bcnai

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URL shorteners – which one to choose, pros and cons of cons of using them, in general, some real-life examples and some conclusions

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URL shortening is the process in which you take a long URL, such as this:
http://blog.penelopetrunk.com/2013/10/07/the-pursuit-of-happiness-makes-life-shallow/ and you make it into something simpler, such as this:
http://goo.gl/rHwPN0 (this is the same link as the above link, when you click it and you will be redirected to the long URL).

URL shortening started (I think) in the first years of 2000, and the most notable example of the first years was tinyurl.com. The web site still has a similar interface of what it used to have back then. Time passed, and more services appeared, such as bit.ly or goo.gl (and many many others, of course).

The current blog post is about URL shorteners – which one to choose, why should you use them, why avoid using them, some real life examples and some conclusions.

Pawel Loj - tiny foot, https://flic.kr/p/edDaA
Pawel Loj – tiny foot, https://flic.kr/p/edDaA (yes, this is a tiny URL)

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A very good tool for working on the list of keywords for a given web site: keywordtool.io

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keywordtool.io – Keyword Tool: 750 Google Keyword Suggestions for Free. Use 192 Google Domains & 83 Languages Description: Keyword Tool is free online keyword research instrument that uses Google Autocomplete to generate hundreds of relevant long-tail keywords. Google Autocomplete is a feature used in Google Search. Its purpose is to speed up the searches performed by users on Google. The search terms that are suggested by Google Autocomplete are based on a number of different factors, one of them is how often users were searching for a particular term in the past. Keyword Tool helps you use Google Autocomplete for keyword research. It extracts Google suggestions and presents it to you in a convenient form. To generate long-tail keyword suggestions, Keyword Tool prepends and appends the term, that you specify with different letters and numbers. It also allows you to choose a specific Google domain (192 Google domains supported) and language (83 languages available) combination. Keyword Tool generates over 750 keywords in the language of your choice. You can export the keywords and use them for content creation, search engine optimisation, PPC or other marketing activities. Review: (6) http://t.co/hQaHpfkV4F Adwords hides valuable KWs that search suggest reveals. New favorite tool to find ‘em: pic.twitter.com/wRjsGuu8Os — Rand Fishkin (@randfish) June 23, 2014 keywordtool.io – Keyword Tool: 750 Google Keyword Suggestions for Free. Use 192 Google Domains & 83 Languages P.S.: Also see: How to determine a relevant list of keywords for a web site?: Olivian Breda. P.S., 2016.05.14: On-Page SEO in 2016: The 8 Principles for Success – Whiteboard …

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The middle path in customer care

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Recently, I had an unfortunate event buying from an online store (the price I paid was different than the one displayed on the web site). I sent them an email. This has happened to me before on their web site. After a few days, they replied that I’m wrong, and they’re right. Still, they might be wrong, nevertheless (they admitted). To settle the situation, they gave me around 1/3 than the required amount of money, and they thanked me for my understanding of the situation.

The topic of this blog post: what can you learn from the above example?

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Ce ar putea cauza diferențe între meta description-ul unui produs și meta description-ul din rezultatele motoarelor de căutare?

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Ce ar putea cauza diferențe între meta description-ul unui produs și meta description-ul din rezultatele motoarelor de căutare?

Am scris, anterior, un articol pe tema meta description, aici: Meta tag-ul description – ghid complet de creare a lui: Olivian Breda Acum, răspunsul la întrebare: Google ia ce dorește. Uneori ia meta description din site, alteori își face el meta description, pe baza unei analize a paginii. Contează mult ce scrie utilizatorul. Dacă scriu la Google numele site-ului, probabil va da descrierea paginii principale. Dacă scriu la Google un text exact match din pagină, probabil va da un fragment care conține acel text. Contează mult ca meta descrierile să fie diferite, în interiorul site-ului, și mai contează să aibă lungimea corespunzătoare, între 110 și 155 de caractere. Contează și să ai CTR (rată de click din rezultatele Google) bună.

UX tip: Old products – show the evolution of price

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Let’s say you have an e-commerce web site. For various reasons, you still keep an old product on your web site, not forgetting to mention that the product is no longer available and can’t be ordered anymore. One of the biggest frustration I have in visiting such product pages is the lack of any information regarding the price. So, if I’m looking for a computer case which is no longer sold, I can’t have any comparison point to what the price would be nowadays. My suggestion for web site owners would be to display the historical evolution of price. The web site camelcamelcamel.com does it well: , but they don’t rank as high as a big e-commerce store, even for products which are out-of-stock. There are lots of reasons for which you might not want to display historical price evolution on a product you currently sell. There are little reasons for not providing this information for an out-out-stock product, still displayed on your web site. Extra tip: transform old product pages into something worthwhile for affiliate marketing. Think about this – you can have a very valuable page put in place for old products. It’s true that you will not be able to sell many things, but, still, you can convert visitors to newer products. So, if you have a detailed description of a subwoofer which is not longer available, you can try and persuade visitors to buy newer products.