Let’s say you have an e-commerce web site. For various reasons, you still keep an old product on your web site, not forgetting to mention that the product is no longer available and can’t be ordered anymore.
One of the biggest frustration I have in visiting such product pages is the lack of any information regarding the price. So, if I’m looking for a computer case which is no longer sold, I can’t have any comparison point to what the price would be nowadays.
My suggestion for web site owners would be to display the historical evolution of price. The web site camelcamelcamel.com does it well:
, but they don’t rank as high as a big e-commerce store, even for products which are out-of-stock.
There are lots of reasons for which you might not want to display historical price evolution on a product you currently sell. There are little reasons for not providing this information for an out-out-stock product, still displayed on your web site.
Extra tip: transform old product pages into something worthwhile for affiliate marketing. Think about this – you can have a very valuable page put in place for old products. It’s true that you will not be able to sell many things, but, still, you can convert visitors to newer products. So, if you have a detailed description of a subwoofer which is not longer available, you can try and persuade visitors to buy newer products.
Note: Also see the Yahoo! Group on which I present similar issues: IMRo. To join, email email@example.com and reply to the confirmation email.