Some of the KPIs in Search Engine Optimization are plain and clear: most people, for example, measure the ranking positions for a few keywords. Or they look at the overall traffic. Or they analyze the number of links. But can you improve on measuring those KPIs? I believe so, and in this article I will present some pitfalls in measuring only some KPIs, as opposed to having a global view.
Internet marketing
Common SEO misconceptions
In SEO (Search Engine Optimization), there are some common misconceptions, which continue to rise time and again.
Image optimization – how to make sure your images are search engine friendly?
For SEO (Search Engine Optimization) purposes, it’s best that all elements of your web site are optimized. A lot of times, people focus on text content, forgetting that images can be optimized, also.
Some tips about the most important on-page element: the title element
The title tag, known by some, a bit incorrect, as the title „meta” tag, is considered one of, if not the most, important on-page element.
Meta description tag for large web sites
The meta description meta tag is considered to be a tag useful to use on web sites, whether they are large or small. For a small web site (<50 pages), it’s entirely feasible to write the meta descriptions by hand. What happens, though, when we’re talking of a web site with hundreds or even thousands of pages (online stores, large publishing web sites)?
A first solution is to automatically take the first sentence in the description/text of the page. The problem with this approach is that the sentence an article starts with is likely to have much more or much less than the recommended size of 110/130 (minimum) to 155/165 (maximum) characters with symbols. In this case, my advice is to avoid using the meta description at all and just let Google determine itself what’s the best text to take from the page.
I want to present, in this article, a second solution for creating meta descriptions for large web sites.
About Screaming Frog – one of the best tools to make on-page SEO audits with. Useful to use for finding the internal (on-page) KPIs within a web site
Screaming Frog is a very useful tool with a bit of a strange name. It’s excellent for having an overall look at a web site for on-page SEO audits. It’s especially useful to find the right KPIs in your web site. The free version allows crawling of 500 internal + external URLs, while the premium version removes this limitation and adds options such as saving results, data exports, reports creation, sitemap creation and some more.
What should you check prior to launching a new web site?
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I base my article on some previous ones: CMS, WordPress SEO Plugin.
Cum faci site WordPress rapid? Cu Layers
Mai jos, o soluție de făcut site-uri de prezentare responsive pe WordPress relativ simplu. Costurile stau în teme și pluginuri dedicate, dar dacă vrei ceva simplu și, probabil, cu upgradeuri pe termen lung, mi se pare o idee OK să faci un site simplu de prezentare cu soluția aceasta. Layers: A WordPress site builder so simple, you’ll be a pro the first time you use it. And… It’s free, forever. By removing endless design options and features, Layers provides you with just enough choice to create a beautiful site while still maintaining the fundamentals of good design.