How to write an SEO-friendly article?

Below, some tips on how to write an SEO-friendly article.

Dave Gingrich – South side tracks graf #6 (Seos), https://flic.kr/p/BFYK

#1 Title. If you want to write an SEO-friendly article, the most important thing is to write the article based on some keyword research and give the title of the article to something relevant to that keyword, preferrably at the beginning of the title.

So, if you want to optimize to “KPI Dashboard”, based on a research on Google Trends and Google Keyword Planner, you should give the article a title starting with “KPI Dashboard”. It’s OK to use variations, such as plural or similar other variations of the terms.

For other tips about titles, see: 7 ‹Title Tag› Hacks for Increased Rankings + Traffic – Whiteboard Friday – Moz

#2 Meta Description. If you write an article on a WordPress blog, and there is a plugin called Yoast SEO, you should be adding a description to the article. You need to find the box called “Yoast SEO” (it’s beneath the article you are composing), click on “Edit Snippet”, and add a Meta Description, according to the suggested colors of the line beneath the description (generally, it should be between 120 and 160 characters). See image below for details.

#3 Images. Whenever you add an image to blog post, you should follow the below rules:
– Generally, try to compress your image as much as you can. You can Google it, and find web sites such as Compress JPEG or TinyPNG. Generally, JPEG files work best for photographs, while PNG files handle diagrams best.
– You should name the images with the most important keyword in your page. So, don’t name the image DSC00042.jpg, but seo-article.jpg.
– Add an ALT text to the image, if your content management system allows you to (generally, when you add an image, it also allows for ALT texts). See below image for details.

#4 Use of keyword. Generally, you will be using the most important keyword in your article naturally as a subject keyword in sentences. Still, what you should do is do a bit of research on other articles in your niche, trying to find what other keywords other people write when talking on that matter. For example, if you write about KPIs, you might want to include the top KPIs one can use or the types of KPIs which exist. Try to see what others have written on the topic, and include your own opinions on the matter. Google tries to determine what is the relevance of the current article in the context, so it’s best to include keywords which are related to the matter you write about.

#5 URL of the article. When you write an article, try to edit the URL of that article containing your page (it’s called Slug), to somewhat


Note: Also see the Yahoo! Group on which I present similar issues:IMRo. To join, email imro-subscribe@yahoogroups.com and reply to the confirmation email.

I am a Digital Marketing Manager for The KPI Institute. My expertise is in SEO (Search Engine Optimization) / UX (user experience) / WordPress. Co-founder of lumeaseoppc.ro (series of events on SEO & PPC) and cetd.ro (Book on branding for MDs). On a personal level, I like self-development - events, sports, healthy living, volunteering, reading, watching movies, listening to music.

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