Internet marketing

Some buyers from Romania do not trust the order process of a regular online store, so some stores add a field “order comments”. (via »)

In general, this should not happen, you should not need to mention things to the seller.

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You do not elect by democratic vote: your friends, your wife, Pythagoras’ theorem, your country of birth, your career.

So, you don’t choose based on the vote – rational or emotional.

It’s your choice, and you go with it.

Similarly, you do not vote for deciding a website template for a website.

You find someone with an eye for aesthetics, and you let that person decide.

If you allow for voting, you get a risk – you might end up with a good result or not.

On the other hand, if you choose automatically, based on your intuition, you almost get a certitude – you’ll likely end up with something good.

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Links tend to be updated.

If I link to a Wikipedia page, it will get updated.

On the other hand, if I am writing a WhatsApp message to another person, they have no news source, they can’t check anything.

Also, a picture. They can’t check anything.

If you give a link, you can check a lot of things.

In programming, you create a function that does a simple thing – you feed that function some variables, and the function returns a value.

By using functions, you can focus only on updating parts of the code.

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You can have three major discount strategies:

• No discount, as Apple does it.
• Some of the products are discounted (most stores).
• Most, if not all, of the products, are discounted (Amazon, and, partially, eMAG).

I used to like the version in which you offer discounts to some products, but not all.

That used to be my kind of store.

Recently, though, I prefer stores that have a principle of “Any day is a good discount day”.

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“Too many folks spend years searching for simplicity, certainty, binary advice.
[…]
Oversimplification and reductionism is peddled by «experts» who like to paint the world in monochrome.
In reality, there are no one-size-fits-all models or solutions.” – Peep from CXL

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I don’t advise others to use flags for language selection on a website.

The reason is obvious – I can live in Romania, and although I might speak Romanian, there are some people in Romania that don’t speak Romanian.

Therefore, it’s much better to offer an option to select by language (Romanian, English), as opposed to the flag of a country (Romania, UK).

Thinking about this issue this way might also make you realize that there are other languages spoken in a country – Hungarian and German, in Romania, for example.

Resources on this:

• Flags are not languages – A blog about designing global user experiences: beyond language, location & culture.
• The UX of Flags. Flags are amazing. They’re these icons… | by Elizabeth Chesters | Medium
• Flag Problems
• My take on language selectors. Part I: Help users find their preferred… | by Zsolt Szilvai | UX Collective
• Inside Design: A Language Selector Is No Place for Flags

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Cloudflare is a popular solution for a CDN (content-delivery network).

You might want to know that you can have a free WordPress plugin to help you power up your website.

Do note that this change, once done, might make your website a bit more complicated to manage.

Due to this reason, I didn’t install Cloudflare on any of the websites I manage.

A plugin like Imagify for WebP images and LiteSpeed Cache for powerful caching are great solutions to improve a website’s speed.

Also, choosing a fast WordPress theme.

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I would like an online store like eMAG to have, in addition to the wishlist/favorites, a place to put notes. “This is a personal note about product X”. And to be saved in my account.

Also, I would like to be informed of price cuts, but due to special occasions, and “real” price cuts, not due to daily changes in pricing.

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