You do not elect by democratic vote: your friends, your wife, Pythagoras’ theorem, your country of birth, your career.
So, you don’t choose based on the vote – rational or emotional.
It’s your choice, and you go with it.
Similarly, you do not vote for deciding a website template for a website.
You find someone with an eye for aesthetics, and you let that person decide.
If you allow for voting, you get a risk – you might end up with a good result or not.
On the other hand, if you choose automatically, based on your intuition, you almost get a certitude – you’ll likely end up with something good.
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