You can have three major discount strategies:
- No discount, as Apple does it.
- Some of the products are discounted (most stores).
- Most, if not all, of the products, are discounted (Amazon, and, partially, eMAG).
I used to like the version in which you offer discounts to some products, but not all.
That used to be my kind of store.
Recently, though, I prefer stores that have a principle of “Any day is a good discount day”.
