I sold tickets to an event I co-organized ».
Initially, for a few years, we organized them for free. When we started asking for money, people were reluctant to pay us. After a while, we got to a similar number of participants for the premium editions as for the free ones. Most of the selling argument was “You know us well, already”, we didn’t need to use much persuasion.
We did use some packages, like buying multiple tickets with a discount.
I also helped with selling a book online, in which I wrote two chapters.
We put the first chapter online for free, some testimonials, and arranged to have an option to buy online.
