Usability tip: how to make price cuts? How to offer discounts?

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I think there are four options to offering discounts: Never offer a discount. There are luxury stores who offer this. Offer a discount only when there is a good reason for it (when Apple launches the new iPad, the older version gets cheaper. When new fashion clothing appears, the old one gets cheaper). Offer discounts to some products –  eMAG does this. So do most online stores in Romania. Everything is a discount – Amazon does this. All of their products have something like this: What’s my recommendation? If you’re luxury, go for the first option. If you’re not luxury, go for the second or the last option. I tend to buy nothing from eMAG, if they don’t have a discount. If you do practice eMAG’s policy, offer good products with big discounts, and offer no discounts for products which, if someone is interested in them, gets them from you since that person has no alternative. eMAG does this (sort of) – for the top selling products, they generally have discounts. Not so popular? OK, then pay a premium and have no discounts.

Usability tip: Why remove the voucher from the shopping cart?

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Usability tip: Why remove the voucher from the shopping cart?

You may have seen this from time to time: you want to order a product and this pops-up: What’s the problem with it? It makes you want to leave the basket, go to Google and search for a voucher. There are three scenarios: Your client finds a voucher, he returns to your shopping cart, and gives you a cheaper order. You’ve just lost money. What happens if the client doesn’t find the voucher? He might be frustrated, and look for products someplace else, since your brand just got a bit more annoying (“ah, they do give vouchers, but not to me! Bastards!”). Even if the client does return, he will feel frustrated, he will probably feel he is losing some money. Not so good. My opinion? When you give a voucher, also give a link which the client should use in order to make an order on your web site. Without that link, the customer won’t see the voucher field anywhere.

Nicolae STEINHARDT: "România" = "Om în rai"

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Paradoxul Paradoxurilor - Nicolae Steinhardt - De Olivian Breda (2021.01.14)

Pr. Mihail MILEA (pr. slujitor la Biserica Sfântul Mucenic Sava de la Buzău) îl citează Nicolae STEINHARDT și zice că acesta i-ar fi spus că “România” este o anagramă pentru “Om în rai”.Vedeți video aici: Mihail MILEA – Prezentare (18, Centenarul Nicolae STEINHARDT, 2012.05.29) – YouTube Despre Nicolae STEINHARDT: Nicolae STEINHARDT – the Orthodox Christian that means the most to me: Olivian BREDA “Jurnalul fericirii” de Nicolae STEINHARDT – cartea care m-a impresionat cel mai mult: Olivian BREDA O altă perspectivă.

SEO tip: use “rel=author” markup (by Gary R. BEAL)

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SEO tools to use (by Gary R. BEAL)

Hi, Gary R. BEAL, clinics to Vanguard Online Media (GaryTheScubaGuy) said at GPEC conferences to the following tip (approximate quote): You should use “rel=author” markup for better results. What’s “rel=author” and how to use it? According to Google, you have two options, see the blog post about this: Author information in search results – Webmaster Tools Help More details on the subject: rel=”author” and rel=”me” in WP and other platforms • Yoast

SEO tip: use AdWords for #1 spot (by Gary R. BEAL)

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SEO tools to use (by Gary R. BEAL)

Hi, Gary R. BEAL, clinics to Vanguard Online Media (GaryTheScubaGuy) said at GPEC conferences to the following tip (approximate quote): Even if you’re #1 on organic searches on Google, do use AdWords ads for better results. So, you have #1 position on organic searches on Google. Why should you bother for the ad? The reasons are: You can get there much easily/cheaper than your competitors. You occupy yet another spot on SERP. You may actually improve the clickthrough rate of #1 organic spot if you do an ad. Nice tip.

SEO tip: use misspellings (by Gary R. BEAL)

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SEO tools to use (by Gary R. BEAL)

Hi, Gary R. BEAL, clinics to Vanguard Online Media (GaryTheScubaGuy) said at GPEC conferences to the following tip (approximate quote): Use misspellings for better SEO rankings. Right now, Google does have solutions for misspellings, like: Redirecting people to a new search (most of the times). Presenting an option with the words written correctly. But sometimes, you can get some advantages by using misspellings as keywords.

SEO tools to use (by Gary R. BEAL)

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SEO tools to use (by Gary R. BEAL)

Hi, Gary R. BEAL, clinics to Vanguard Online Media (GaryTheScubaGuy) said at GPEC conferences to use the following tools (original blog where this was posted was removed – Blog not found): The World’s Experts in Search Analytics | Searchmetrics XRumer – Wikipedia, the free encyclopedia Majestic SEO : Site Explorer ScrapeBox – Harvest, Check, Ping, Post Keyword Analysis Tool – Market Samurai SEnuke X SEO Software – The World’s First Money Making Machine Twitter Marketing Software – Twitter Adder – Professional Twitter Marketing Tools – Automatic Twitter Software – Automate Twitter Posts, Auto Twitter Follow, Automate Unfollow, Mass Tweets, Twitter Search, more .. Automated Submission to Social Media Sites | OnlyWire SEO Software and SEO Tools | Top 10 Rank Guarantee | SEO PowerSuite Rank Tracker – Track Your Search Engine Rankings Easily!