Passion of the CEO

I’ve noticed in a lot of small companies for which I give consulting the following trend – the CEO of the company is very engaged, passionate, hard working. The person has lots of ideas. On another hand, the employees have much less energy and passion. A big problem is the lack of accountability. The CEO is accountable for everything, while each individual employee for just a small number of things. For this reason, a company needs the CEO a lot. That person is the blood within the body.

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Exact Match Domains in SEO – does it still pay to use them?

What are EMD (Exact Match Domains)?

“An EMD is a domain name that precisely matches a search query that will likely drive traffic to your website. For instance, if you call your website BuyCheapJeansOnline.com.
The search query ‘buy cheap jeans’ is a lucrative search term, and if you call your website this then you might assume this is a short cut to the top of a search engine results page (SERP).
Source: What is an exact match domain (EMD) and how can you safely use one? | Search Engine Watch“.

Should you use them? Yes, you can still use them, but their value is declining, and you might want to consider going for a branded name in your domain.

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‘Our minds can be hijacked’: the tech insiders who fear a smartphone dystopia

Google, Twitter and Facebook workers who helped make technology so addictive are disconnecting themselves from the internet. Paul Lewis reports on the Silicon Valley refuseniks alarmed by a race for human attention.

Read full article here »

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