Bratislava will be the SEO Capital this February

Notă – am un bilet de dat pentru conferință. Lasa un comentariu până duminică, 26.01.2020, și luni voi extrage folosind un comentariu de pe site-ul, și voi da câștigătorului un bilet la eveniment.

Comentariul să fie pe tema “De ce vreau să particip la #seozraz?”


On February 10, 2020, you will have the opportunity to experience 17 SEO expert guest speakers come together from 8 different countries, here in Bratislava at #seozraz.

In 2020, SEO (Search Engine Optimization) should be partnered with an effective marketing strategy. This is particularly relevant for companies whose online visibility and discoverability can drastically affect the reputation of their business or brand perception. SEO is no longer strictly applicable for growing organic (unpaid) traffic. The process of Search Engine Optimization plays a vital role in ensuring a positive customer experience. An example of this is when a customer is looking for the opening hours of a bank branch or customer services for their mobile network.

Basta Digital, one of Slovakia’s SEO pioneers, is holding their second conference this year, after an overwhelmingly successful PPC event in October, 2019. It is the company’s ambition that this upcoming conference will be the largest of its nature in the CEE region.

Citește mai departeBratislava will be the SEO Capital this February

About “What They Teach You at Harvard Business School” by Philip Delves Broughton

I’ve recently read “What They Teach You at Harvard Business School: My Two Years Inside the Cauldron of Capitalism”, by Philip Delves Broughton. Below, some thoughts on the book (with spoilers!).

Citește mai departeAbout “What They Teach You at Harvard Business School” by Philip Delves Broughton

You’re Probably Making These CRO Mistakes

Note – Article by Ilan Nass from Taktical Digital (NYC).

Modern businesses spend a lot of time and money driving traffic to their websites. While getting traffic is important, businesses also need to make sure they are getting the most from the traffic they get.

This is where conversion rate optimization (CRO) comes in. With CRO, you define an action you want website visitors to take, and you design the page or conversion funnel in order to increase the chances that they will complete that action. For many websites, a conversion is a sale, but it could be actions like downloading your app, signing up for an account, subscribing to an email list or filling out a form.

CRO is one area where many new businesses have trouble. They have ideas about design that may not align well with the goals of their website or they just don’t know many of the best practices for a successful CRO strategy. With this post, you will learn more about some of the more common CRO mistakes start-ups make and some of the things you can do to avoid them.

Citește mai departeYou’re Probably Making These CRO Mistakes