Recommended book: “Irresistible” by Adam Alter

Hi,

This book (“Irresistible” by Adam Alter) can be useful if:
A. You want to know more about your internet / technology dependence. It focuses in particular on Facebook / gaming addiction, but it goes through more aspects.
b. You are interested in the influence of technology / Online on children.
c. Are you interested in concepts such as gamification in the business (how to make “gamification” products), or how to make an attractive online project, what “hooks” to use.

The key word of the book: addiction (Internet mainly, but also games and technology in particular).

Citește mai departeRecommended book: “Irresistible” by Adam Alter

Passion of the CEO

I’ve noticed in a lot of small companies for which I give consulting the following trend – the CEO of the company is very engaged, passionate, hard working. The person has lots of ideas. On another hand, the employees have much less energy and passion. A big problem is the lack of accountability. The CEO is accountable for everything, while each individual employee for just a small number of things. For this reason, a company needs the CEO a lot. That person is the blood within the body.

Citește mai departePassion of the CEO

Exact Match Domains in SEO – does it still pay to use them?

What are EMD (Exact Match Domains)?

“An EMD is a domain name that precisely matches a search query that will likely drive traffic to your website. For instance, if you call your website BuyCheapJeansOnline.com.
The search query ‘buy cheap jeans’ is a lucrative search term, and if you call your website this then you might assume this is a short cut to the top of a search engine results page (SERP).
Source: What is an exact match domain (EMD) and how can you safely use one? | Search Engine Watch“.

Should you use them? Yes, you can still use them, but their value is declining, and you might want to consider going for a branded name in your domain.

Citește mai departeExact Match Domains in SEO – does it still pay to use them?

‘Our minds can be hijacked’: the tech insiders who fear a smartphone dystopia

Google, Twitter and Facebook workers who helped make technology so addictive are disconnecting themselves from the internet. Paul Lewis reports on the Silicon Valley refuseniks alarmed by a race for human attention.

Read full article here »

Citește mai departe‘Our minds can be hijacked’: the tech insiders who fear a smartphone dystopia