Imagine you order from one store and see the order number is 4.
You might think, “I won’t trust a brand who only sold three times before!”.
Now imagine the same order, but it’s order #502,376 this time.
“Oh, more than 500,000 orders before me! That’s something!”.
There are some strategies you can follow for better pricing:
As a general rule, if you make people think of your price and have them focus and concentrate on it, you are likely to sell more. This is just because people spend time processing it.
Order numbers in my Amazon account look like this: Order # 212-1415331-2454161 (something like that).
Have I ordered more than 100 times on Amazon? No.
Was it ever possible that they shipped such a huge number of products? Likely, no.
Could they be using this type of long number for security purposes (so others will not be able to guess your order number)? Yes.
Could the numbers be part of a system (for example, the first digit for the country of the Amazon store, the second one for the department of the first product, the third for the number of products etc. etc.)? Yes, but I don’t think it’s necessarily the case.
I think Amazon uses big numbers like these mostly to make people think that it is not a big store—not a very big store—but a huge store.
See how Austin Powers goes from asking, as a joke, from 1M USD to 100B USD to A million billion gazillion USD.
It’s exactly like this with Amazon. You don’t have order #400; you have order number four-billion-zillion-gazillion.
I think they have a good tactic, although it might be considered a bit manipulative. It depends on their intent – do they want to fool people, or they just want to have a better brand image?
