Recommended book: “Irresistible” by Adam Alter


This book (“Irresistible” by Adam Alter) can be useful if:
A. You want to know more about your internet / technology dependence. It focuses in particular on Facebook / gaming addiction, but it goes through more aspects.
b. You are interested in the influence of technology / Online on children.
c. Are you interested in concepts such as gamification in the business (how to make “gamification” products), or how to make an attractive online project, what “hooks” to use.

The key word of the book: addiction (Internet mainly, but also games and technology in particular).

I am a Digital Marketing Manager for The KPI Institute. My expertise is in SEO (Search Engine Optimization) / UX (user experience) / WordPress. Co-founder of (series of events on SEO & PPC) and (Book on branding for MDs). On a personal level, I like self-development - events, sports, healthy living, volunteering, reading, watching movies, listening to music.

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