I think of a lot of things, lots of things pass through my mind. Thus, I forget things.
I don’t consider it a big problem, just a little annoying.
Also, this has implications on long-term vs. short-term goals. I tend to focus a lot on short-term things, even though I would like to give more emphasis to long-term priorities.
Sometimes, it’s as if I have no history with person/brand X.