Selling through a presentation

Sometimes, during a presentation (for example, a PowerPoint slideshow), the presenter wants to state: „OK, this is a self-promotion”.

The thing is, as far as I can tell, most presentations try and sell you something.

It might be something obvious („We talk about the product, you’ll get the hint to buy it, even if it’s not explicit”), but even in the cases where’s no explicit sale, there is generally something being sold – the image of the presenter posing an expert.

If a person is on a stage and speaks to you about matter X, you’ll likely consider that person a professional/expert, and you’re more likely to buy their services.