After 6 weeks of collecting test data, we found that the test was positive with 95% confidence. We estimated that the percentage uplift was 3%.
The general consensus in the SEO community is that structured data (or Schema) is important. But, does schema actually improve your rank in search engines? Well, no or at least, not directly. However, while it’s not a ranking factor in itself, schema does indirectly increase your rank on the SERPs (search engine results pages).
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