GoTech World 2025, the largest business IT and digital solutions expo-conference in Central and Eastern Europe, brings audiences an extraordinary show at the intersection of art and robotics. “The Robot Cellist,” the visionary project of international artist Fredrik Gran, will demonstrate how technology can rewrite the role of classical instruments and the performer, opening a new era of musical expression. In addition, over the two days of the event, dozens of globally renowned speakers will take the 11 stages to explore the latest trends in technology and business.
A performer who has captivated audiences across Europe, the U.S., and Asia, appearing in Bucharest for the first time.
Created by Swedish composer Fredrik Gran, “The Robot Cellist” reinterprets the cello through technology, transforming it into an instrument that transcends classical boundaries and opens new forms of artistic expression, where acoustic tradition blends with innovation and contemporary composition. Already featured on stages across Europe, the United States, and Asia, the robot cellist has impressed both as a soloist and alongside prestigious ensembles—from the Malmö Symphony Orchestra and the Stockholm Concert Orchestra Quartet to collaborations with visionary artists.
The creator, Fredrik Gran, originally from Stockholm, is a composer and multimedia artist internationally recognized for his research into the musical potential of mechanical processes and for the innovative performance strategies he proposes. His music spans a wide palette—from orchestral and chamber works to installations, visual art, and electroacoustic music.
The „Robot Cellist” moment in Bucharest promises to be one of the most memorable in this edition’s program, marking a premiere for audiences in the region.
A marathon of inspiration: 11 stages dedicated to innovation in technology and business
The 2025 edition brings to Bucharest an impressive line-up, with over 135 local and international speakers delivering more than 120 content sessions. The agenda covers today’s key topics—from the impact of artificial intelligence and robotics on society and the business environment to cybersecurity, sustainability, and new software architectures—making GoTech World an essential platform for exchanging ideas and practical solutions.
The Main Stage will spotlight another spectacular presence: Danit Peleg, a pioneer of 3D-printed fashion, who has turned the printer into a garment design studio. Her talk will show how digital innovation is rewriting the rules of design and production, offering a sustainable perspective on the future of fashion. The audience will also be able to admire these striking creations live on stage, where Danit Peleg will wear her 3D-printed outfits during the presentation.
Also on the Main Stage, topics will include Europe’s digital resilience (Kai Zenner, Head of Office and Digital Policy Adviser, European Parliament) and the impact of new technologies on the relationship between humans and artificial intelligence (Hartmut König, CTO Central Europe, Adobe).
On the AI in Marketing & E-commerce stage, Nicole Alexander (professor of marketing and technology at NYU) will explore the ethics of artificial intelligence in marketing campaigns and how brands can compete meaningfully and responsibly in an increasingly competitive digital market. In the same context, experts will discuss how AI influences creativity and transforms customer experiences, as well as the impact of omnichannel technologies in online commerce.
The Cybersecurity Stage will be energized by J. Nicole Dove (Head of Security, Games Division, Riot Games), who will bring a fresh perspective on cybersecurity in the gaming industry and global business ecosystems. In the same setting, experts will discuss Zero Trust architecture and the latest responses to ransomware attacks—topics of utmost interest in an increasingly tense geopolitical context.
On the AI Stage, Prof. Dr. Kathrin Kind (Chief AI Scientist, Cognizant) will offer a visionary perspective on the symbiosis between artificial intelligence and quantum computing—a combination that promises to revolutionize how we innovate and make decisions. In a world where technology evolves exponentially, her talk will show how organizations can build human-centered enterprise AI platforms, capable of harnessing the power of data and automation without losing the human component that inspires innovation and guides ethical decision-making.
The Sustainability Stage will spotlight Georg Kell (Chairman, Arabesque; founder of the UN Global Compact), who will discuss the complex relationship between sustainability and technology and the “friend or foe” dilemma in the green transition. In the same context, speakers will address how to decouple the IT carbon footprint from business growth and treat energy as a long-term growth strategy.
On the DevOps Stage, Niek Palm (Principal Engineer, Philips) will explain how to protect and optimize software development processes using modern security and automation tools. The agenda will continue with sessions dedicated to DevSecOps and the integration of AI into development workflows—essential topics for the global developer community.
The Software Architecture Stage will feature Allard Buijze (CTO, AxonIQ), who will discuss architectures that enable the emergence of autonomous systems capable of maintaining themselves. In addition, the debates will cover distributed infrastructures and resilient solutions, essential for companies undergoing digital transformation.
On the Build.AI Stage, Sasha Denisov (Chief Software Engineer, EPAM Systems; Google Developer Expert) will show how to shorten the path to the efficient implementation of artificial intelligence. The stage will also host discussions on practical AI applications across industries, vibe coding, and how entrepreneurs and young developers can help accelerate digital transformation.
For the first time, the Women Leading Tech Stage will celebrate diversity and female leadership through inspirational stories. Irina Kamalova (VP Lead Software Engineer, JPMorgan Chase; founder of Women Coding Community) will share lessons about defining success on one’s own terms and the importance of communities that support women in technology. In the same space, the audience will also discover discussions about the role of women in AI development and how diversity of perspectives shapes the future of the industry.
With a spectacular line-up, GoTech World 2025 reaffirms its status as a regional innovation hub and a meeting ground for global leaders, professionals, and companies shaping the future of the digital economy.
Participation in GoTech World 2025 is made by purchasing an access ticket directly on www.gotech.world; depending on the desired benefits, four categories are available: Standard Pass — €159 + VAT, Content Pass — €299 + VAT, VIP Pass — €399 + VAT, and Expo Pass — free, granting access exclusively to the expo area and requiring validation by the organizers.
- Main Partner: Orange Business
- AI Marketing & Ecommerce Stage Partner: Trendyol
- Sustainability Stage Partner: Hidroelectrica
- Women Leading Tech Stage Partner: BCR
- AI Stage Partner: AD/01
- Product & UX Design Stage Partner: Google
- Gaming Networking Partner: Electronic Arts Romania
- AI Networking Partner: SAP
- Business Transformation Networking Partner: Măgurele Science Park
- Sponsors: Unilumin, PPC, ITSS, Schwarz IT, iSTYLE, White Image
- Communication Partner: SMSO
- Internet Partner: Viva Telecom
- Workspace Area Partner: Supertree
- Car Partner: Renault România
- Creative Partner: Shutterstock
- Refresh Partner: AQUA Carpatica
- Main Media Partners: Kiss FM, Euronews România
###
About UNIVERSUM
UNIVERSUM is the largest private event organizer in Romania, both by turnover and by number of events, with over 15 years of experience in the field. The organization covers the full spectrum of event solutions through specialized divisions. The company’s expertise ranges from event production and teambuilding delivery to developing software for the events industry and operating its own event venues.
UNIVERSUM’s portfolio includes large-scale events in technology (GoTech World, Bucharest Tech Week), real estate (Imobiliarium), and sports (Legendary – The Sports Community Festival), alongside more than 200 customized corporate events every year.
UNIVERSUM is one of only six Romanian companies ranked in the “FT 1000 – Europe’s Fastest Growing Companies 2020” by the Financial Times.
Bucharest Tech Week is the festival that turns Bucharest into the international capital of technology, bringing together both professionals and enthusiasts of technology and innovation.
GoTech World (formerly Internet & Mobile World) is the largest expo-conference and the home of the digital economy in Central and Eastern Europe, where professionals from across the region gain access to B2B tech solutions, insights across multiple digital areas, and valuable networking opportunities.
The Smart Home Summit is the event dedicated to home-automation technologies, showcasing the latest solutions for smart homes. The concept explores advanced innovations in security, energy management, and comfort, offering participants a clear view of the future of connected living. Under the slogan “Europe’s leading home automation event,” The Smart Home Summit provides a unique platform (stage and expo area) and brings to the forefront the digitalization of both office and residential buildings, as well as the importance of technology in the future of home & building automation.
