A wake-up call for leaders who still treat reputation as a “communication luxury”: the reality shows otherwise
Bucharest, 27 November 2025. Aon emphasizes, through its latest Global Risk Management Survey 2025, which gathered insights from nearly 3,000 business leaders across 61 countries, including Romania, that in an increasingly volatile and interconnected economic environment, organizational reputation is perceived as a strategic asset – yet one that is highly exposed to risks. Damage to reputation or brand remains among the top global risks, ranking eighth internationally, in a classification where cyberattacks and data breaches – still dominating the top positions and signaling that technological advancement brings not only opportunities but also growing risks – along with operational disruptions and economic slowdown, occupy the first three places.
The Top 10 also includes legislative and regulatory changes, increased competition, variations in raw material prices, dysfunctional supply chains, geopolitical volatility – first in this hierarchy – and lack of liquidity.
This configuration of risks reflects an interdependent, highly dynamic reality in which reputation is no longer a peripheral element but an integral part of a company’s resilience.
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