What to do if you have two pages targeting the same keyword?
This is called cannibalization.
Let’s say you have two pages: Page 1 (important) and Page 2 (less important). Both target the same keyword.
If you have the technical ability, move the new info from Page 2 to Page 1. In the end, have one nice big article with everything—Page 1.
Then, keep only one of them. The best option – Page 1.
Then, after you delete article #2, 301 redirect from #2 to #1.
If you can modify any backlinks from the Internet to #2 to lead directly to #1, do that.
Do some link-building on the Internet to #1.
If you do that, you should be OK!
