I liked this thought from SERP Conf. – Eastern Europe Conference (Inter Expo Center, Sofia, 2025.03.25):
Kalin Karakehayov (Founder at Seo.Domains and Edoms.com):
There are two types of pople who get into SEO with high difficulty:
- Classic marketers;
- Designers. (they are obsessed with beauty)
I’ve seen this happening.
For a beginning, classic marketing is different than online marketing.
Also, designers tend to focus on things that are sometimes broken by SEOs. In SEO, in some areas you tend to SPAM stuff and make things “ugly”. Adding Keywords to a text generally results in poorer-quality texts.