In one of the ads I like a lot, it says:
“… But now, in our 60th year’s free nation, the ride has brought us to the edge of Times great precipice and one India, a tiny little voice in the back of the head is looking down at the bottom of the ravine and hesitating. The other India is looking up at the sky and saying: «It’s time to fly!»“. (Lead India_The Times of India – YouTube)
I like the campaign, and I find copywriting motivating.
See the video, and, most of all, the bolded text.
