Follow-up: “Mixing it up: Organizing creativity?” – prof.dr. Ian SUTHERLAND, IEDC MBA MasterClass, Doubletree by Hilton Hotel Bucharest, 2011.10.19

On 2011.10.19, I went to Doubletree by Hilton Hotel Bucharest to see the IEDC MBA MasterClass “Mixing it up: Organizing creativity?”, with prof.dr. Ian SUTHERLAND (LinkedIn). Below the presentation, photos and a video from the event. And my notes.

About the professor (source):

Dr. Ian Sutherland, PhD (Exon) is Assistant Professor and Director of the PhD Program at IEDC–Bled School of Management. Originally from Newfoundland, Canada, he has developed an active international career as a researcher, educator and musician. Dr. Sutherland’s work crosses many disciplines – principally cultural sociology, leadership studies, social theory, and socio-musicology. Having initially completed degrees in music (Bachelor of Music (Hons.) and Master of Music) at Memorial University, Canada, his PhD in Sociology and Philosophy was completed at the University of Exeter, UK.

The presentations at the event:

A video I made:

Photos (full-screen):

Videos from the presenation (or just related to it, I put them for better understanding):

… and a playlist with all the songs on “Kind of blue” album (Miles DAVIS).


My notes:

  • What is the competitive advantage of the world? Creativity;
  • Creative is optimized, to some extent, by the number of people involved in the creative process;

Very nice event!

I am a Digital Marketing freelancer. My expertise is in SEO (Search Engine Optimization) / UX (user experience) / WordPress. Co-founder of (series of events on SEO & PPC) and (Book on branding for MDs). On a personal level, I like self-development - events, sports, healthy living, volunteering, reading, watching movies, listening to music.

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