If you write very focused, when even the smallest words count, as bloggers like zoso.ro, nwradu.ro, arhiblog.ro do, you’ll likely get readers who read your article attentively. So, very focused writing, words matter => very focused readers.
This is the same for clicking on links – Zoso and NW Radu are constantly linking out. Thus, people click on things. Thus, they might even click on ads.
I tend to write by repeating stuff, which I think is fine, but the drawback is that you can skip parts of the article and still understand the article. Thus, my blog’s readers might do skimming more.